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255405

The Relationship between Molecular Gastronomy and Competitive Advantage of Egyptian Restaurants from the Point Of View of Chefs by Using the Five Forces Model

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Last updated: 04 Jan 2025

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Abstract

The restaurant industry is constantly looking for new food innovation techniques, such as molecular gastronomy "MG," to produce higher-quality foods and introduce new tools, products, and cooking methods. With a focus on food enjoyment, molecular gastronomy employs scientific methods to better understand the molecular, physicochemical changes that occur in foods during preparation and consumption. Using the five forces model, this study aims to investigate the relationship between molecular gastronomy and competitive advantage in Egyptian restaurants from the perspective of chefs. Five Forces "5F" model is a fantastic tool for analyzing restaurant industry competition, and it can be used to analyze competition based on Threat of New Entry, Threat of Substitution, Supplier Power, Customer Power, and Competitive Rivalry. Because of its popularity and large number of five-star restaurants, Cairo was chosen as a representative sample of the Egyptian five-star restaurant society. To achieve the research aim, a personal interview was designed and distributed with executive chefs of five-star restaurants who implement molecular gastronomy techniques in their restaurants. It is recommended that the restaurant has a set menu offering a variety of molecular gastronomy dishes; where customers can choose from, in order to relieve the pressure of work on the traditional menu.

DOI

10.21608/mkaf.2022.255405

Keywords

Molecular Gastronomy, Competitive advantage, Five Forces, Food Innovations, Egyptian restaurants

Authors

First Name

Mohammed

Last Name

Alaa Ibrahim Elsayed

MiddleName

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Affiliation

Hotel Studies Department, Faculty of Tourism and Hotels, Mansoura University

Email

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City

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Orcid

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First Name

Sherif

Last Name

Gamal Saad Soliman

MiddleName

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Affiliation

Hotel Studies Department, Faculty of Tourism and Hotels, Mansoura University

Email

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City

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Orcid

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First Name

Mohammed

Last Name

Abd El-Fattah Zohry

MiddleName

-

Affiliation

Hotel Studies Department, Faculty of Tourism and Hotels, Mansoura University

Email

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City

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Orcid

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Volume

11

Article Issue

3

Related Issue

36115

Issue Date

2022-06-01

Receive Date

2022-08-18

Publish Date

2022-06-01

Page Start

339

Page End

383

Print ISSN

2537-0510

Online ISSN

2537-0545

Link

https://mkaf.journals.ekb.eg/article_255405.html

Detail API

https://mkaf.journals.ekb.eg/service?article_code=255405

Order

9

Type

المقالة الأصلية

Type Code

1,446

Publication Type

Journal

Publication Title

مجلة کلية السياحة والفنادق. جامعة المنصورة

Publication Link

https://mkaf.journals.ekb.eg/

MainTitle

The Relationship between Molecular Gastronomy and Competitive Advantage of Egyptian Restaurants from the Point Of View of Chefs by Using the Five Forces Model

Details

Type

Article

Created At

23 Jan 2023