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213925

The Role of Online Guest Review Sites in the Hospitality Industry: Evidences from Managers’ Perspectives

Article

Last updated: 26 Dec 2024

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Abstract

Consumers now rely heavily on online reviews as part of their decision-making process and as a primary source of information. The advancement of online review sites on the Internet has significantly changed the hospitality industry landscape. Hotel customers are increasingly turning to online review sites as a means of providing feedback on their stay. In this study we attempt to investigate the perceptions of the hotels' managers in a sample of Four and Five-star hotels in Greater Cairo towards guest review sites through, identifying to what extent the investigated hotels involved in the online guest review communities, and exploring the advantages and disadvantages of these sites to their properties. To do this, a questionnaire was distributed to a sample of managers in charge of managing and handling guest reviews in the hotels under investigation. A total of 32 managers participated in the field study were selected conveniently. The study's findings show that the respondents believe that guest review sites play a significant role in the hospitality industry. Guest reviews and responding to them on time have always been a vital part of the hotel industry. Overall, the investigated respondents confirmed that they review and respond to guest reviews on a regular base which reflect their responsiveness to online guest reviews. Fake negative review is the main challenge that faces them. Upon the study findings, implications for hotel managers have been suggested.

DOI

10.21608/mkaf.2021.213925

Keywords

E-WOM, Guest Review, Online Review Sites, TripAdvisor

Authors

First Name

Omnia

Last Name

Tarek El-Dereny

MiddleName

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Affiliation

Faculty of Tourism & Hotels, Mansoura University, Egypt

Email

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City

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Orcid

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First Name

Mohamed

Last Name

Abd El-Fattah Zohry

MiddleName

-

Affiliation

Faculty of Tourism & Hotels, Mansoura University, Egypt

Email

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City

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Orcid

-

First Name

Ahmed

Last Name

Hassan Abdou

MiddleName

-

Affiliation

College of Arts, King Faisal University, Kingdom of Saudi Arabia

Email

-

City

-

Orcid

-

Volume

10

Article Issue

10

Related Issue

30097

Issue Date

2021-12-01

Receive Date

2022-01-13

Publish Date

2021-12-01

Page Start

3

Page End

34

Print ISSN

2537-0510

Online ISSN

2537-0545

Link

https://mkaf.journals.ekb.eg/article_213925.html

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https://mkaf.journals.ekb.eg/service?article_code=213925

Order

3

Type

المقالة الأصلية

Type Code

1,446

Publication Type

Journal

Publication Title

مجلة کلية السياحة والفنادق. جامعة المنصورة

Publication Link

https://mkaf.journals.ekb.eg/

MainTitle

The Role of Online Guest Review Sites in the Hospitality Industry: Evidences from Managers’ Perspectives

Details

Type

Article

Created At

23 Jan 2023