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107853

ASSESSMENT OF MOTIVATION STRATEGIES AND ITS IMPACT ON EMPLOYEES’ PERFORMANCE IN QUICK SERVICE RESTAURANTS

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Last updated: 26 Dec 2024

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Abstract

            Motivation is an essential part of the hospitality organization policy. This study aims to investigate the subject of motivation policies in the hospitality industry and explore its impact on employees' performance in quick service restaurants. In order to achieve this objective, two questionnaire forms were developed and directed to a random sample of employees and managers. A number of 400 forms were distributed to employees and only 377 forms (94%) were returned and were valid to analysis. A number of 100 forms were distributed and only 96 forms (96%) were returned and were valid to analysis. The obtained results indicated that financial motivation ranked as the first factor which effect on employees' satisfaction, then moral motivation was ranked as the second factor. All of investigated restaurants applied motivation methods and the majority of them (88.1%) used financial and moral motivations. Good salary is the most factor (42.2%) that effect on employees. International restaurants apply financial and moral motivation more than local restaurants. Based upon the findings, some recommendations were suggested to improve motivational strategies and then improving employees' performance.

DOI

10.21608/mkaf.2019.107853

Keywords

motivation, quick service restaurants, Employees’ Performance

Authors

First Name

غازي أحمد

Last Name

محمد

MiddleName

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Affiliation

باحث بدرجة الماجستير کلية السياحة والفنادق – جامعة المنصورة

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First Name

مايکل مجدي

Last Name

زکي

MiddleName

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Affiliation

الأستاذ المساعد بقسم الدراسات الفندقية کلية السياحة و الفنادق – جامعة جنوب الوادي

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First Name

وائل محمود

Last Name

عزيز

MiddleName

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Affiliation

أستاذ الإدارة الفندقية کلية السياحة و الفنادق – جامعة المنصورة

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Volume

5

Article Issue

5

Related Issue

16195

Issue Date

2019-06-01

Receive Date

2019-04-16

Publish Date

2019-06-01

Page Start

29

Page End

60

Print ISSN

2537-0510

Online ISSN

2537-0545

Link

https://mkaf.journals.ekb.eg/article_107853.html

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https://mkaf.journals.ekb.eg/service?article_code=107853

Order

20

Type

المقالة الأصلية

Type Code

1,446

Publication Type

Journal

Publication Title

مجلة کلية السياحة والفنادق. جامعة المنصورة

Publication Link

https://mkaf.journals.ekb.eg/

MainTitle

ASSESSMENT OF MOTIVATION STRATEGIES AND ITS IMPACT ON EMPLOYEES’ PERFORMANCE IN QUICK SERVICE RESTAURANTS

Details

Type

Article

Created At

23 Jan 2023