Beta
107008

E-MARKETING AS A COMPETITIVE ADVANTAGE IN TOURISTIC RESORTS

Article

Last updated: 04 Jan 2025

Subjects

-

Tags

-

Abstract

The main objective of this study is to recognize the E-marketing and its impact on enhancing the competitive advantage in five star resorts in Sharm El Sheikh City. Hence the importance of this research stems from the resorts need of a competitive advantage to strengthen its competitive status. So, the resorts management must give the competitive advantage a distinctive attention particularly in terms of resort services. This research will help resorts to access to the means that able them to create competitive advantages and determine strength and weakness points, and then broaden its market share and lead to the internationalization of these Resort. A questionnaire form was developed to collect the required data for this study. A total of 480 forms were randomly distributed to a sample of resort guests; only 421 forms (87.7%) were valid for analysis. The majority of the surveyed guests showed interest in designs guestrooms and various means of comfort provided by resorts; they prefer resorts that offer fair prices and ensure quality standard of service. In general, they use travel agents and the internet for searching and booking the Resort. Therefore, the marketing managers of the five-star resorts should be interested in improving and developing E-marketing methods to achieve the aspirations of customers and achieve their satisfaction and help the resorts to increase their market share and enhance their competitiveness locally and globally.

DOI

10.21608/mkaf.2019.107008

Keywords

: E-Marketing, Competitive advantage, Resorts

Authors

First Name

إيمان محمد السيد

Last Name

شعيشع

MiddleName

-

Affiliation

باحثة بدرجة الماجستير کلية السياحة والفنادق – جامعة المنصورة

Email

-

City

-

Orcid

-

First Name

شريف جمال سعد

Last Name

سليمان

MiddleName

-

Affiliation

الأستاذ المساعد بقسم الدراسات الفندقية کلية السياحة والفنادق – جامعة المنصورة

Email

-

City

-

Orcid

-

First Name

محمود محمود

Last Name

السجاعي

MiddleName

-

Affiliation

الأستاذ بقسم المحاسبة کلية التجارة– جامعة المنصورة

Email

-

City

-

Orcid

-

Volume

5

Article Issue

5

Related Issue

16195

Issue Date

2019-06-01

Receive Date

2019-04-10

Publish Date

2019-06-01

Page Start

61

Page End

80

Print ISSN

2537-0510

Online ISSN

2537-0545

Link

https://mkaf.journals.ekb.eg/article_107008.html

Detail API

https://mkaf.journals.ekb.eg/service?article_code=107008

Order

4

Type

المقالة الأصلية

Type Code

1,446

Publication Type

Journal

Publication Title

مجلة کلية السياحة والفنادق. جامعة المنصورة

Publication Link

https://mkaf.journals.ekb.eg/

MainTitle

E-MARKETING AS A COMPETITIVE ADVANTAGE IN TOURISTIC RESORTS

Details

Type

Article

Created At

23 Jan 2023