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106771

THE IMPACT OF COMPETITIVE ADVANTAGE OF HOTEL PRODUCTS ON ATTRACTING CUSTOMERS

Article

Last updated: 26 Dec 2024

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Abstract

Many studies indicate that the value of the company products is achieving by obtaining a competitive advantage of its products over its competitors, as a competitive advantage is important for any organization to survive in the fierce competition. This research was conducted with the purpose of determine the impact of hotel products competitive advantage (presented in, hotel products differentiation, hotel products efficiency, hotel products quality, and hotel products innovation) on attracting customers. As the problem of this research is summarized in the absence of the thorough understanding of the real meaning of the concept of product competitive advantage in Egyptian hotels, as well as the high cost of the hotel product competitive advantage creation, in addition the absence of the effective management of the hotel available resources and capabilities. For this propose an empirical study has been conducted on a sample of five-star hotel customers at Sharm El Shiekh City, to investigate the significant of the hotel product competitive advantage effect on attracting customers. Study findings reveal that there is significant effect of hotel product competitive advantage on attracting customers in the terms of hotel products differentiation, hotel products efficiency, and hotel products quality. Nevertheless, the study raises a number of recommendations which depend on give more interest to hotel products innovation items, as well as paying attention of keeping up with technology

DOI

10.21608/mkaf.2017.106771

Keywords

Competitive advantage, Quality, Efficiency, Innovation, differentiation, products

Authors

First Name

غادة عاطف

Last Name

الشبراوي

MiddleName

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Affiliation

کلية السياحة والفنادق - جامعة المنصورة

Email

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City

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Orcid

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First Name

محمد عبد الفتاح

Last Name

زهري

MiddleName

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Affiliation

کلية السياحة والفنادق - جامعة المنصورة

Email

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City

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Orcid

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First Name

طلعت أسعد

Last Name

عبد الحميد

MiddleName

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Affiliation

کلية التجارة - جامعة المنصورة

Email

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City

-

Orcid

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Volume

2

Article Issue

2

Related Issue

16158

Issue Date

2017-12-01

Receive Date

2017-08-09

Publish Date

2017-12-01

Page Start

1

Page End

16

Print ISSN

2537-0510

Online ISSN

2537-0545

Link

https://mkaf.journals.ekb.eg/article_106771.html

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https://mkaf.journals.ekb.eg/service?article_code=106771

Order

1

Type

المقالة الأصلية

Type Code

1,446

Publication Type

Journal

Publication Title

مجلة کلية السياحة والفنادق. جامعة المنصورة

Publication Link

https://mkaf.journals.ekb.eg/

MainTitle

THE IMPACT OF COMPETITIVE ADVANTAGE OF HOTEL PRODUCTS ON ATTRACTING CUSTOMERS

Details

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Article

Created At

23 Jan 2023