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Continuance intention to use audio live-streaming applications: Understanding the influence of gratifications-technology fit and gratifications obtained

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Last updated: 26 Dec 2024

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Abstract

            Given that different social media platforms satisfy different uses and gratifications, understanding why users intend to continue to use them is important for practitioners and academics alike. This research provides an empirical perspective on the antecedents of the continuance behavior of using audio live-streaming services, applying the uses and gratifications theory combined with other factors from the perspectives of the task-technology fit model and social presence theory. The sample consisted of 200 members of three clubs in the Clubhouse application. Structural equation modeling was employed to test the research model. The results indicate that escapism, sociability, entertainment, and information gratifications are associated with the intention of continuance use behavior. The results further reveal that the gratifications-technology fit influences all the gratifications obtained from using audio live-streaming services. The implications for both theory and practice are provided based on the findings.

DOI

10.21608/jinfo.2022.251812

Authors

First Name

Mohammad A.

Last Name

Alajmi

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First Name

Haifa R.

Last Name

Alzuabi

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First Name

Maha Said

Last Name

Ali

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Volume

3

Article Issue

8

Related Issue

32915

Issue Date

2022-07-01

Receive Date

2022-07-29

Publish Date

2022-07-01

Page Start

85

Page End

120

Print ISSN

2735-3737

Online ISSN

2735-3745

Link

https://jinfo.journals.ekb.eg/article_251812.html

Detail API

https://jinfo.journals.ekb.eg/service?article_code=251812

Order

251,812

Type

المقالة الأصلية

Type Code

1,379

Publication Type

Journal

Publication Title

المجلة العربية للمعلوماتية وأمن المعلومات

Publication Link

https://jinfo.journals.ekb.eg/

MainTitle

Continuance intention to use audio live-streaming applications: Understanding the influence of gratifications-technology fit and gratifications obtained

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Article

Created At

23 Jan 2023