enhance organizational productivity and profitability. It is stated that supply chain
performance measurement is an important step in developing supply chain.
Performance measurement has a substantial role to play in setting objectives,
evaluating performance, and determining future courses of actions. The order
fulfillment process specifies the particular steps regarding the flow of the customer
orders through supply chain and how customer orders are: generated, entered,
processed, manufactured, documented, picked, delivered and also how postdelivery
is handled, so it is considered the main process to integrate and manage
supply chain. The purpose of this study is to evaluate the performance of the order
fulfillment process through a developed measurement framework. A review of the
current concepts of supply chain management and the related literature to supply
chain performance measurement is performed. The measurement framework is
divided into two categories of measures that evaluate the performance of order
fulfillment activities and the accuracy of the delivered orders respectively. A survey
is conducted through a questionnaire to give a weight for the measures of each
category. Objectives Matrix tool is applied to each category to obtain an overall
performance index for each category. A case study is made at a leading textile
company in Egypt. The results are two performance indices for order fulfillment;
the first one indicates the order fulfillment activity's performance and the other
indicates the delivered order's accuracy as the main intent of the order fulfillment
process.