THE ROLE OF GREEN MARKETING ON CONSUMERS’ ATTITUDES FOR PURCHASING THE ENVIRONMENT FRIEND PRODUCTS IN EGYPTA FIELD STUDY

Predicting the Organic Food Purchase Behaviour in Egypt: An Empirical Study Investigating the Pro-Environmental and Service-Scape Effect on the Consumer’s Purchase Behaviour

العلاقة بين التعرض لحملات التسويق الأخضر ومستوى الوعي لدى الجمهور المصري بالمسؤولية البيئية

The Role of Consumer Characteristics on the relationship between their Awareness of Environmental Sustainability and Recycling Behavior in Egypt

The Effect of Green Brand Knowledge and Trust on Consumers’ Purchasing Intention: The Mediation Role of Attitude Towards Green Brands Egypt Case

THE EXTENT OF THE EFFECT OF GREEN MARKETING ON CONSUMER PURCHASING BEHAVIOR AFIELD STUDY ON CONSUMPTION GOODS

The Effect of Egyptian Consumer Values & Lifestyles on Organic Food Purchase Intention: Applied on z-generation

The moderating role of demographic characteristics between green marketing mix of eco-friendly products and customer switching behaviour: a case of the Egyptian automobile market

A Proposed Model of the Impact of Green Image on Green Loyalty: Application on Natural Cosmetics in Egypt

التوجهات البحثية لتأثيرالعوامل التسويقية على استجابات المستهلك نحو المنتجات الخضراء