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230771

Covid-19 Recovery Strategy for Tourism and Hospitality Industry in Egypt: Delphi Technique

Article

Last updated: 23 Jan 2023

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Tags

Conceptual and empirical research that has a solid theoretical foundat…, archaeological, heritage, museum studies and guidance tourism area.

Abstract

Travelling is considered the main request for tourism and hospitality activities, for that any factor or behaviour which delays travelling will affect directly on tourism and hospitality industry such as Covid-19 pandemic. Also, the pandemic of Covid-19 had a powerful and varied effect on the tourism and hospitality industry around the world. Therefore, it is necessary to have well thought strategies for tourism and hospitality crisis management, to reduce the potential risks and strategies for recovery from this crisis. This research aims to identify the impact of Covid-19 on the tourism and hospitality sectors and to explore recovery strategies to reduce the negative effects of this pandemic by using the Delphi technique to reach a consensus between experts to judge the complicated issues. This research used a qualitative approach to achieve the research aim. Purposive and snowballing sampling was used in this research and data was collected by semi-structured interviews. This research recruited 48 experts in the Delphi panel. The consensus about the recovery strategy for Covid-19 on tourism and hospitality was reached from two iterations of the Delphi panel. Data analysis was organised and performed by using NVIVO-12 software for coding and identifying themes, then all interviews were collected in an Excel spreadsheet and analysed by SPSS modeler which can be used for qualitative data analysis.
The results indicated that the tourism and hospitality sectors in Egypt had been impacted by the Covid-19 pandemic. The results revealed the importance of the recovery strategy for Covid-19 on tourism and hospitality which including demand, health and hygiene, innovation and digitization, and sustainability. It showed that the respondents were completely agreed with a recovery strategy for Covid-19 on tourism and hospitality. This research suggests some strategies for tourism and hospitality policymakers to reduce the negative effect of the Covid-19 pandemic and reopen tourism and hospitality operations. 

DOI

10.21608/ijaf.2021.230771

Keywords

COVID-19, tourism and hospitality, recovery strategy, Hotels, Travel Agencies, Egypt

Authors

First Name

Mohamed

Last Name

Ahmed

MiddleName

-

Affiliation

Faculty of Tourism and Hotels, Fayoum University, Egypt

Email

moa00@fayoum.edu.eg

City

Fayoum

Orcid

0000-0002-8909-0246

First Name

El-Hussien

Last Name

Ali

MiddleName

-

Affiliation

Fayoum University, Faculty of Tourism and Hotels, Hotel Studies Departement

Email

hms04@fayoum.edu.eg

City

Fayoum

Orcid

-

First Name

Maha

Last Name

Abdou

MiddleName

Yehia Kamel

Affiliation

Fayoum University, Faculty of Tourism and Hotels, Tourism Studies Departement

Email

myk11@fayoum.edu.eg

City

Fayoum

Orcid

-

Volume

7

Article Issue

1

Related Issue

32911

Issue Date

2021-04-01

Receive Date

2022-04-13

Publish Date

2021-04-01

Page Start

108

Page End

130

Print ISSN

2636-4255

Online ISSN

2636-4263

Link

https://ijaf.journals.ekb.eg/article_230771.html

Detail API

https://ijaf.journals.ekb.eg/service?article_code=230771

Order

6

Type

Original Article

Type Code

1,319

Publication Type

Journal

Publication Title

International Academic Journal Faculty of Tourism and Hotel Management

Publication Link

https://ijaf.journals.ekb.eg/

MainTitle

-

Details

Type

Article

Created At

23 Jan 2023