Beta
ManageSearchChatDiscover
95618

Improving Souvenir Sales in Tourism: A Case Study of Khan El-Khalili Market

Article

Last updated: 04 Jan 2025

OverviewSimilar Items

Subjects

-

Tags

-

Abstract

Khan El-Khalili market - famous across the Middle East - features in most tours of Cairo. Art and commerce combined together providing unique souvenir-buying experiences. Falling visitor numbers have threatened sustainability. This paper considers how the market's sustainability might be enhanced.
Data collection involved: observation/ interviews with shop owner-managers; two surveys: first of 300 tourists (Europeans 89.4%; Americans 7.7%; other countries (e.g. Japan/China) 2.9%); second of 110 shop assistants/vendors.
Positive aspects: friendly interaction with tourists; the vendors - most spoke several languages. Negative aspects: some aggressive vendors; constant harassment of tourists; poor signage. The paper recommends communication/presentation skills training to help vendors deal with tourists appropriately.
 

DOI

10.21608/ijaf.2015.95618

Keywords

Khan El-Khalili, souvenirs, Jaharkaz El-Khalili, Fishawi Café.1

Authors

First Name

Waleed

Last Name

Radwan

MiddleName

-

Affiliation

Department of Tourism Studies, Faculty of Tourism and Hotels Mnagement, Helwan University, CAIRO, Egypt.

Email

-

City

-

Orcid

-

First Name

Eleri

Last Name

Jones

MiddleName

-

Affiliation

Associate Dean (Research), Cardiff School of Management, Cardiff Metropolitan University, CARDIFF, UK

Email

ejones@cardiffmet.ac.uk

City

-

Orcid

-

Volume

1

Article Issue

1

Related Issue

14421

Issue Date

2015-10-01

Receive Date

2020-06-13

Publish Date

2015-10-01

Page Start

201

Page End

222

Print ISSN

2636-4255

Online ISSN

2636-4263

Article File

IJAF_Volume 1_Issue 1_Pages 201-222.pdf

PDF . 711.7kB

Link

https://ijaf.journals.ekb.eg/article_95618.html

Detail API

https://ijaf.journals.ekb.eg/service?article_code=95618

Order

11

Type

Original Article

Type Code

1,319

Publication Type

Journal

Publication Title

International Academic Journal Faculty of Tourism and Hotel Management

Publication Link

https://ijaf.journals.ekb.eg/

MainTitle

Improving Souvenir Sales in Tourism: A Case Study of Khan El-Khalili Market

Details

Type

Article

Created At

23 Jan 2023