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95626

The Impact of On-board Food Attributes on Passengers’ Satisfaction and Loyalty

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Last updated: 04 Jan 2025

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Abstract

The on-board service and meal are the most remembered aspects of passengers' travel experience. Although there is an increase importance of the on-board food service among airline passengers; however, their needs have not been thoroughly researched. Therefore, the main objective of this study is to explore the influence of on-board food attributes on passengers' satisfaction and their intentions to re-use the same airline company. In this study, a quantitative approach (i.e. airline passenger questionnaire) and qualitative approach (i.e. content analysis of passengers' rating/comments) were used. More specifically, a form of questionnaire was designed and distributed randomly among 300 airline passengers. Passengers were selected randomly from nine airline companies, namely Egypt Air, El Ethad Airline, Emirates Air, Filipho Airline, Gulf Airline, Lufthansa Airline, Oman Airline, Saudi Arabian Airlines, and Yemen Airline. The  questionnaire consisted of 15 food attributes. The quantitative data were analysed using Mann-Whitney test, Kruskal-Wallis test using SPSS, and structural equation modelling using AMOS. Furthermore, the qualitative data (i.e.passengers' comments and rating) were analyzed using content analysis. The results suggested that nine on-board food attributes (i.e. taste, suitability for all plates, portion size, tray arrangement, cleanliness, texture, temperature, variety, overall quality) made unique and statistically significant contributions to the prediction of passengers' satisfaction. Inaddition, the results confirmed that passengers' satisfaction with on-board meals positively affects passengers' loyalty. The findings of this study provide important practical implications for both scholars and airline managers.

DOI

10.21608/ijaf.2015.95626

Keywords

On-board food catering, food attributes, passengers’ satisfaction, passengers’ loyalty, Structural Equation Modelling (SEM)

Authors

First Name

Tamer

Last Name

Abbas

MiddleName

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Affiliation

Faculty of Tourism and Hotel Management, Helwan University, Egypt

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City

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Orcid

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First Name

Hanan

Last Name

El Gamal

MiddleName

-

Affiliation

Faculty of Tourism and Hotels, Alexandria University, Egypt

Email

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City

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Orcid

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Volume

1

Article Issue

1

Related Issue

14421

Issue Date

2015-10-01

Receive Date

2020-06-13

Publish Date

2015-10-01

Page Start

159

Page End

179

Print ISSN

2636-4255

Online ISSN

2636-4263

Link

https://ijaf.journals.ekb.eg/article_95626.html

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https://ijaf.journals.ekb.eg/service?article_code=95626

Order

9

Type

Original Article

Type Code

1,319

Publication Type

Journal

Publication Title

International Academic Journal Faculty of Tourism and Hotel Management

Publication Link

https://ijaf.journals.ekb.eg/

MainTitle

The Impact of On-board Food Attributes on Passengers’ Satisfaction and Loyalty

Details

Type

Article

Created At

23 Jan 2023