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Assessing the impact of mobile travel applications on tourism industries

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Last updated: 26 Dec 2024

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Abstract

Smart phones and tablets have played an important role in our lives as many of the mobile users spend their time using mobile applications. As the relationship between the tourism industry and technology grows, Smartphones continue make it easier to carry all the resources you need along your travels. Mobile users prefer comparing mobile travel applications to browsing the web or checking travel agencies ‘web sites, especially while looking for hotels or flights. The main aims of this study are determining users' opinions regarding Mobile travel Applications. Identifying the relationship between demographic characteristics and customer loyalty and evaluating how customers view travel agencies websites. A survey was conducted to determine the views of a randomly selected sample of 228 of domestic tourists in Egypt and international tourists in relation to their mobile travel applications use. The results revealed that mobile travel users are increasing and the users' buying behavior show that they are loyal to mobile travel application.

DOI

10.21608/ijaf.2017.95545

Keywords

tourism, Mobile travel applications, smartphone, tourists' loyalty and buying behavior

Authors

First Name

Nehal

Last Name

Eltayeb

MiddleName

-

Affiliation

Tourism Department, Cairo Higher Institute for Tourism and Hotels, Cairo, Egypt

Email

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Orcid

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Volume

3

Article Issue

3

Related Issue

14403

Issue Date

2017-10-01

Receive Date

2020-06-13

Publish Date

2017-10-01

Page Start

278

Page End

297

Print ISSN

2636-4255

Online ISSN

2636-4263

Link

https://ijaf.journals.ekb.eg/article_95545.html

Detail API

https://ijaf.journals.ekb.eg/service?article_code=95545

Order

11

Type

Original Article

Type Code

1,319

Publication Type

Journal

Publication Title

International Academic Journal Faculty of Tourism and Hotel Management

Publication Link

https://ijaf.journals.ekb.eg/

MainTitle

Assessing the impact of mobile travel applications on tourism industries

Details

Type

Article

Created At

23 Jan 2023