This study explores the perception of travel agents towards using e-coupons. Two measurement scales were developed to assess and compare perceptions of travel agents that use e-coupons and those who do not in both Egypt and USA. The study examines the effect of positive outcomes of applying e- coupon strategy on travel agents' satisfaction and the impact of challenges facing travel agents on their future intentions. Furthermore, it explores the effect of objectives of using e-coupons on future intentions of travel agents not apply e-coupons. Significant differences between the two groups are investigated. The Study reveals that US travel agents have higher positive appreciation of e-coupons and lower perception of negative outcomes and challenges associated with using e-coupons than Egyptian travel agents. Several managerial and marketing implications and future research are also discussed.