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Can Smart Technologies Enhance Heritage Tourism?: The Case of El Montazah Gardens-Alexandria-Egypt

Article

Last updated: 25 Dec 2024

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Abstract

In the era of digital transformation, smartness of tourist destinations became a necessity. The current study presents a number of innovative solutions and outcomes of managing heritage tourism of Alexandria sustainably. It investigated stakeholders' perceptions of the potentials of the digital transformation of El Montazah Gardens as one of the iconic heritage destinations of the old city. It adopted The City Model Canvas (CMC) as a planning tool for proposing a new model as an action plan for transforming El Montazah gardens into a smart heritage destination either for the botanic or the built heritage. The proposed model was called Destinatiob management Canvas (DMC) and it goes beyond smart applications on-site for representing the attractions to smart management of heritage tourism in a sustainable manner while respecting nature and culture. The conducted study requires an integrated vision towards local development and the inclusion of all stakeholders; presidency, Alexandria governorate, ministry of tourism and antiquities and business community and Alexandria University. The results indicated to the easiness and trust in the application of smart technology with a positive attitude of all stakeholders towards the application and its positive economic, social and environmental outcomes. The application of the new proposed model could be a tool guide for heritage managers and local authorities to implement the applications of the following smart technologies; virtual reality, augmented reality and Internet of Things (IOT) with low cost tools for a smart heritage tourist destination.

DOI

10.21608/sis.2022.180828.1128

Keywords

digital transformation, Smart Technologies, Internet of Things (IoT), Heritage Tourism, El Montazah Gardens

Authors

First Name

Noha

Last Name

Khalil

MiddleName

Ibrahim

Affiliation

Associate Professor, Tourism Studies Department, Faculty of Tourism and Hotels, Matrouh University.

Email

nohaibrahim595@gmail.com

City

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Orcid

-

First Name

Ahmed

Last Name

Hashim

MiddleName

Ahmed

Affiliation

Lecturer, Department of Tourism, High Institute of Tourism, Hotel Management and Restoration, Abukir

Email

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City

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Orcid

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Volume

5

Article Issue

3

Related Issue

38312

Issue Date

2022-12-01

Receive Date

2022-12-14

Publish Date

2022-12-01

Page Start

98

Page End

112

Print ISSN

2682-4329

Online ISSN

2735-3044

Link

https://sjs.journals.ekb.eg/article_275152.html

Detail API

https://sjs.journals.ekb.eg/service?article_code=275152

Order

275,152

Type

Original Research

Type Code

1,291

Publication Type

Journal

Publication Title

Journal of Tourism, Hotels and Heritage

Publication Link

https://sjs.journals.ekb.eg/

MainTitle

Can Smart Technologies Enhance Heritage Tourism?: The Case of El Montazah Gardens-Alexandria-Egypt

Details

Type

Article

Created At

22 Jan 2023