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244354

The Role of Culinary Tourism in The Promotion of Hotel Industry A Case Study in Matrouh City

Article

Last updated: 25 Dec 2024

Subjects

-

Tags

• Tourism &Hospitality Education

Abstract

Tourism is a key part of the nation of modern-day experience, where food plays an important role.Culinary tourism is the focus on food as an attraction for exploration and a destination for tourism. , restaurants, farm weekends, cookbooks, food guides, and new or adapted recipes, dishes, and even ingredients. While most culinary tourism focuses on the experience of dining and tasting of new foods as a commercial enterprise, it is also an educational initiative channeling curiosity about food into learning through it about the culture of a particular cuisine, the people involved in producing and preparing it. The Egyptian hotel sector is showing signs of recovery and growth after several slow years. Sales in hotels increasing with the recovery of tourism and increase in the number of tourists coming to Egyptian hospitality institutions. The purpose of current research is to Explain the current role of culinary food in hotels, and challenges of using culinary in Matrouh hotels. A survey was designed in 22 questions were distributed to Hotels and F&B managers and Tourism Experts in Matrouh, the study provides a clear and convincing evidence of the important role of culinary tourism to develop and increase tourist demand in Matrouh Hotels, such as hotels must adopt to spread the guide of culinary tourism and highlight the positives in maximizing the staff and hotel income, and encouraging and motivating Egyptian and foreign travel agencies to organize tourism programs specialized in culinary tourism.

DOI

10.21608/sis.2022.143688.1059

Keywords

Culinary tourism, Commercial enterprise, Hospitality, Channeling, Customer satisfaction

Authors

First Name

Ahmed

Last Name

Atef

MiddleName

Mohamed

Affiliation

Higher Institute for Specific Studies – Giza Head of The Hotel Management Department

Email

dratefahmed@gmail.com

City

-

Orcid

-

First Name

Basem

Last Name

Harede

MiddleName

Mahmoud

Affiliation

Tourism & heritage department, Faculty of tourism and Hotels, matrouh university. Egypt

Email

basem_harede@yahoo.com

City

Giza- Egypt

Orcid

-

Volume

4

Article Issue

2

Related Issue

35049

Issue Date

2022-06-01

Receive Date

2022-06-08

Publish Date

2022-06-01

Page Start

90

Page End

105

Print ISSN

2682-4329

Online ISSN

2735-3044

Link

https://sjs.journals.ekb.eg/article_244354.html

Detail API

https://sjs.journals.ekb.eg/service?article_code=244354

Order

5

Type

Original Research

Type Code

1,291

Publication Type

Journal

Publication Title

Journal of Tourism, Hotels and Heritage

Publication Link

https://sjs.journals.ekb.eg/

MainTitle

The Role of Culinary Tourism in The Promotion of Hotel Industry A Case Study in Matrouh City

Details

Type

Article

Created At

22 Jan 2023