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241783

Impact of Hotel Web Accessibility for Customers with Disabilities on Their Purchasing Decisions

Article

Last updated: 25 Dec 2024

Subjects

-

Tags

Hospitality Management

Abstract

More than one billion people around the world have some kind of disability. The main concern of web accessibility was the persons with disabilities, who represent a significant portion of any market. They might have difficulty accessing web content and thus sharing the benefits of rich information exchange. This research aimed to explore the impact of hotel web accessibility for customers with disabilities on their purchasing decisions. A quantitative approach was adopted in this research and a web-based questionnaire for a sample of expected customers and in-house guests with disabilities (106 participants). They were in four, and five-star hotels located in Red Sea province (Hurghada, Marsa Alam, and Safaga) and South Sinai province (Sharm El Sheikh). The research data were analyzed using descriptive statistics, one sample T-test, and linear regression coefficients. The results revealed that there was a lack of Egyptian hotels' web accessibility. The findings of the research indicated that perceivability (β = 0.959, Sig. = 0.000), operability (β = 0.900, Sig. = 0.000), understandability (β = 0.725, Sig. = 0.000), and robustability (β = 0.818, Sig. = 0.000) in web accessibility assessment criteria influenced significantly purchasing decisions. This research provided valuable recommendations to enhance web accessibility and purchasing decisions for customers with disabilities in Egyptian hotels.

DOI

10.21608/sis.2022.134020.1049

Keywords

Hotels Web Accessibility, Customers with Disabilities (CWD), Web Content Accessibility Guidelines (WCAG) 2.0, Customers with Disabilities' Purchasing Decisions

Authors

First Name

Khlloud

Last Name

Hossam

MiddleName

-

Affiliation

Hotel Management Department, Faculty of Tourism and Hotels, Minia University, Minia, Egypt

Email

raedmahmoud207@gmail.com

City

-

Orcid

-

First Name

Ahmed

Last Name

Rady

MiddleName

-

Affiliation

Hotel Management Dep., Faculty of Tourism & Hotels, Minia University, Minia, Egypt

Email

ahmed.rady@mu.edu.eg

City

-

Orcid

-

First Name

Mostafa

Last Name

Hussein

MiddleName

M. M.

Affiliation

Hotel management department, faculty of Tourism and Hotels, Minia University. Minia, Egypt

Email

mostafa.hussien@mu.edu.eg

City

-

Orcid

-

Volume

4

Article Issue

1

Related Issue

34732

Issue Date

2022-06-01

Receive Date

2022-04-16

Publish Date

2022-06-01

Page Start

79

Page End

97

Print ISSN

2682-4329

Online ISSN

2735-3044

Link

https://sjs.journals.ekb.eg/article_241783.html

Detail API

https://sjs.journals.ekb.eg/service?article_code=241783

Order

5

Type

Original Research

Type Code

1,291

Publication Type

Journal

Publication Title

Journal of Tourism, Hotels and Heritage

Publication Link

https://sjs.journals.ekb.eg/

MainTitle

Impact of Hotel Web Accessibility for Customers with Disabilities on Their Purchasing Decisions

Details

Type

Article

Created At

22 Jan 2023