209094

Customer Opinions on Mobile Applications Used in the Egyptian Hospitality Industry: An Exploratory Study

Article

Last updated: 04 Jan 2025

Subjects

-

Tags

Hospitality Management

Abstract

This research aims to determine customer opinions on mobile applications used in the Egyptian hospitality industry: an exploratory study. Therefore, the research methodology is the descriptive approach. In addition, the population of this research included the customers of Hurghada hotels in the five and four stars hotels. Consequently, this research sample was chosen using a stratified random sample. Using the Cochran's equation, the optimum size of the research sample was deduced (see table 1). The researcher distributed 170 questionnaires, only 162 of which were appropriate for analysis, with a 95.3 % respondent rate. The results of this research showed there are significant differences between Egyptians and Foreigners regarding the satisfaction of using mobile applications in the hospitality industry and there is a statistical significant effect of awareness of mobile apps and customer satisfaction with using mobile applications in the hospitality industry. The most important study recommendation is the hospitality industry in Egypt must develop its services via mobile to include multiple and different services, and its role is not limited to giving information about the place only.
Keywords: Mobile Applications, Hospitality Industry and Mobile Technology.

DOI

10.21608/sis.2021.109672.1036

Keywords

Keywords: Mobile Applications, Hospitality Industry, and Mobile Technology

Authors

First Name

Rania

Last Name

Menesy

MiddleName

Mohamed

Affiliation

معهد الکينج مريوط الاسکندرية

Email

dr.raniamenesey@gmail.com

City

alexandria

Orcid

-

Volume

3

Article Issue

1

Related Issue

29421

Issue Date

2021-12-01

Receive Date

2021-12-05

Publish Date

2021-12-01

Page Start

82

Page End

98

Print ISSN

2682-4329

Online ISSN

2735-3044

Link

https://sjs.journals.ekb.eg/article_209094.html

Detail API

https://sjs.journals.ekb.eg/service?article_code=209094

Order

4

Type

Original Research

Type Code

1,291

Publication Type

Journal

Publication Title

Journal of Tourism, Hotels and Heritage

Publication Link

https://sjs.journals.ekb.eg/

MainTitle

Customer Opinions on Mobile Applications Used in the Egyptian Hospitality Industry: An Exploratory Study

Details

Type

Article

Created At

22 Jan 2023