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175263

دور اختلاف الفئة العمرية في توجيه التفضيلات الغذائية (دراسة تطبيقية على عملاء مطاعم الوجبات السريعة بمدينة الإسکندرية)

Article

Last updated: 25 Dec 2024

Subjects

-

Tags

Hospitality Management

Abstract

The food preference process, as one of the complex human behaviors, is affected by a variety of economic, social, cultural, physiological and psychological factors. Numerous literature has emphasized the importance of studying the food preferences of customers as studying the preferences of potential customers comes at the forefront of the considerations that must be taken into account. By examining previous studies, it was verified that studies conducted on food preferences in the Arab region, especially in Egypt, are extremely scarce. The current study sought to describe and analyze the role of the difference in customers' age groups in directing their preferences for the fast food product provided in restaurants located in the city of Alexandria. The study examined the relationship between the difference in the customers' age groups, as an independent variable, and number of dependent variables. The results revealed a statistically significant relationship between the independent variable of the study and all dependent variables under study.

DOI

10.21608/sis.2021.47140.1011

Keywords

Age Group, Food Preferences, Fast Food Restaurants

Authors

First Name

Mohamed

Last Name

Ghanem

MiddleName

Salah

Affiliation

Hotel Studies Department, Higher Institute for Tourism, Hotels and Computer Sciences, Alexandria, Egypt.

Email

m.ghanem2008@gmail.com

City

Alexandria

Orcid

-

First Name

Laila

Last Name

El Zalaki

MiddleName

-

Affiliation

Hotel Studies Department, Higher Institute for Tourism, Hotels and Computer Sciences, Alexandria, Egypt.

Email

-

City

-

Orcid

-

First Name

Mahmoud

Last Name

Hamza

MiddleName

-

Affiliation

Faculty of Tourism and Hotels, Alexandria University

Email

profhamzaalex@yahoo.com

City

-

Orcid

-

Volume

2

Article Issue

1

Related Issue

25415

Issue Date

2021-06-01

Receive Date

2020-10-20

Publish Date

2021-06-01

Page Start

47

Page End

71

Print ISSN

2682-4329

Online ISSN

2735-3044

Link

https://sjs.journals.ekb.eg/article_175263.html

Detail API

https://sjs.journals.ekb.eg/service?article_code=175263

Order

4

Type

Original Research

Type Code

1,291

Publication Type

Journal

Publication Title

Journal of Tourism, Hotels and Heritage

Publication Link

https://sjs.journals.ekb.eg/

MainTitle

دور اختلاف الفئة العمرية في توجيه التفضيلات الغذائية (دراسة تطبيقية على عملاء مطاعم الوجبات السريعة بمدينة الإسکندرية)

Details

Type

Article

Created At

22 Jan 2023