Because of the diversity in UAE and the large number of nationalities mentioned before and also because of the efforts that the country is conducting to make the region an attractive and pleasant destination for foreigners, getting to know the image that the non-Arab expatriates hold for this country is an interesting and important study. Actually, with the UAE being the hosting country for Expo 2020, the studies about the image of the country has become increasingly important. The Arab expatriates have been excluded by the researchers as they have very similar culture to that of UAE. This research focused only on the non-Arab expatriates as they are coming from different cultures.
The main goal of the research is to explore the image of UAE culture among the non-Arab expatriates, Hofstede's cultural dimensions theory and information integration theory guided the development of the research questions and the discussion of the research results. Another concern is to explore the variables that may influence the image built by non-Arab expatriates.