Beta
117448

Egyptian Media Coverage and Cultural Differences Impact In Perceiving the US Presidential Candidates 2016

Article

Last updated: 22 Jan 2023

Subjects

-

Tags

-

Abstract

This paper aims to investigate the impact of the cultural differences of the same society in interacting and anticipating the development of foreign affairs that occupied major space of media attention globally and locally. US presidential elections that took place in Nov. 2016
was one of the salient foreign affairs that occupied the Egyptian media mainstream for several months specially the what so called “Official Media" represented in this research with Al -Ahram newspaper. The
research assumes significant variance in interacting with US presidential elections between two groups of Egyptians (280
participant) differ in their type of education and cultural backgrounds.
The research illustrates the mainstream of the Egyptian media coverage of the elections during the time April- Dec 2016 in 322 articles (230 news-92 opinion) identifying 12 frames of news which are; patriotism, promises, determination, differentiation, situation adjustment, percussive, accusation, attacking, conspiracy, diplomacy,
informative, and expectations. Six of these frames have significance relationship with some variables tested by Kruskal-Wallis (0.05).
The results showed no significant differences between the two groups in describing the presidential candidates with certain characteristics or
anticipating the next president based on their knowledge about the American society. Some other significant results in both analytical and survey levels are supposed to be beneficial for further researches.

DOI

10.21608/sjsj.2018.117448

Keywords

US Presidential Elections, Speech Codes Theory, Egyptian Media, Cultural Studies, US Presidential Candidates, Egyptian Media Coverage

Authors

First Name

Fatma El- Zahraa

Last Name

El Sayed

MiddleName

-

Affiliation

قسم الصحافة - کلية الاعلام - جامعة القاهرة

Email

-

City

-

Orcid

-

Volume

2018

Article Issue

15

Related Issue

17690

Issue Date

2018-04-01

Receive Date

2020-10-06

Publish Date

2018-04-01

Page Start

1

Page End

23

Print ISSN

2356-9158

Online ISSN

2682-4620

Link

https://sjsj.journals.ekb.eg/article_117448.html

Detail API

https://sjsj.journals.ekb.eg/service?article_code=117448

Order

10

Type

المقالة الأصلية

Type Code

1,251

Publication Type

Journal

Publication Title

المجلة العلمية لبحوث الصحافة

Publication Link

https://sjsj.journals.ekb.eg/

MainTitle

-

Details

Type

Article

Created At

22 Jan 2023