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197508

Product-specific determinants of Mobile Money Adoption: Evidence from Egypt during COVID-19

Article

Last updated: 25 Dec 2024

Subjects

-

Tags

التنمية الاقتصادية

Abstract

The paper aims to examine the factors affecting users' adoption intentions of mobile money in Egypt during the COVID -19 using a binomial logit model. Our econometric estimation results show that, in general, perceived benefits, ease of use, and proximity of points of sale are the significant variables that specify the adoption of mobile money in Egypt. Moreover, socio-demographic characteristics showed different results. Women are more concerned about the perceived benefits and ease of use while men added other concerns: the time taken to conduct a transaction and the proximity to sale points. For individuals with lower income, ease of use is the primary determinant, while for those with higher income, it is the proximity of points of sale and safety, which determines the adoption of mobile money services. Finally, for young individuals, under the age of 30, perceived benefits, ease of use, and the proximity of points of sale are the main determinants of mobile money service use.

DOI

10.21608/jocu.2021.45382.1061

Keywords

COVID-19 pandemic, Mobile money, financial inclusion, Egypt

Authors

First Name

Hoda

Last Name

Mansour

MiddleName

-

Affiliation

College Business Administration, University of Business and Technology, KSA

Email

h.mansour@ubt.edu.sa

City

Jeddah

Orcid

0000-0001-6544-0179

Volume

13

Article Issue

12

Related Issue

23247

Issue Date

2021-10-01

Receive Date

1999-11-30

Publish Date

2021-10-01

Page Start

1

Page End

33

Print ISSN

2636-4166

Online ISSN

2735-3176

Link

https://jocu.journals.ekb.eg/article_197508.html

Detail API

https://jocu.journals.ekb.eg/service?article_code=197508

Order

9

Type

مقالات سیاسیة واقتصادیة

Type Code

1,296

Publication Type

Journal

Publication Title

مجلة السياسة والاقتصاد

Publication Link

https://jocu.journals.ekb.eg/

MainTitle

Product-specific determinants of Mobile Money Adoption: Evidence from Egypt during COVID-19

Details

Type

Article

Created At

22 Jan 2023