Vehicles' decals reflect peoples' different attitudes socially and linguistically. New linguistic patterns can be observed over time. Language is in flux and its use accomplishes a variety of social acts. This study investigates Upper Egyptians' use of vehicles' decals in Qena. They are taken as priori to communicate. Data were collected from a sample of selected items- questionnaire -with the purpose of investigating upper Egyptians uses and attitudes towards vehicles' decals language (speech acts, aesthetic, mocking, religious, political, etc.) and the color of vehicles' decals. Decals' speech acts selections reflect the culture of users, for each individual requires a linguistic code in order to communicate his/her unique experiences. Studies with the aim of investigating peoples' discourse reflected by their vehicles' decals are rare. Therefore, this study investigates the ways Upper Egyptians use of vehicles' decals as posted on drivers' cars in Qena.