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258055

The Moderating Role of Customer Education in the relationship between Digitalization and Value Co-Creation: Applied on Microfinance Non-Banking Companies in Egypt

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Last updated: 25 Dec 2024

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Tags

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Abstract

This research aimed to analyze the moderating role of Customer Education in the relationship between Digitalization and Value Co-Creation applied on the Microfinance Non-Banking Companies' Customers in Egypt. Based on the literature review, researchers developed the conceptual framework of the relationships between research variables (Digitalization, Customer Education, and Value Co-Creation). To collect data, researchers depended on a questionnaire which was uploaded to google drive in google form format and was shared via social media channels of the Microfinance Non-Banking Companies in Egypt. The collected responds were 421, and the valid responds were 404. The findings show that there is a significant, positive, and direct effect of Digitalization on Value Co-Creation. For Digitalization Dimensions, results showed that only three dimensions of the four significantly affect Value Co-Creation, they are: Digitalization of Service Support, Digital Analysis Support, and Digitalization of Data integration and access support. Results of the Moderation Analysis show that Customer Education Significantly moderates Three of the four sub relationships, those are: The relationship between Digitalization of sales support, and Value Co-Creation; The relationship between Digitalization of service support, and Value Co-Creation; and the relationship between Digitalization of Data integration, and Value Co-Creation.

DOI

10.21608/cfdj.2023.258055

Keywords

Digitalization, Customer Education, value co-creation, Microfinance

Authors

First Name

Abdalla

Last Name

Elnaggar

MiddleName

-

Affiliation

کلية التجارة، جامعة المنصورة

Email

a.elnaggar@std.mans.edu.eg

City

-

Orcid

-

First Name

Abdel-Aziz

Last Name

Hassan

MiddleName

-

Affiliation

faculty of commerce-Mansoura university

Email

azizalihassan@hotmail.com

City

-

Orcid

-

Volume

4

Article Issue

1

Related Issue

36526

Issue Date

2023-01-01

Receive Date

2022-06-19

Publish Date

2023-01-01

Page Start

547

Page End

585

Print ISSN

2682-3403

Online ISSN

2682-4531

Link

https://cfdj.journals.ekb.eg/article_258055.html

Detail API

https://cfdj.journals.ekb.eg/service?article_code=258055

Order

20

Type

المقالة الأصلية

Type Code

1,242

Publication Type

Journal

Publication Title

المجلة العلمية للدراسات والبحوث المالية والتجارية

Publication Link

https://cfdj.journals.ekb.eg/

MainTitle

The Moderating Role of Customer Education in the relationship between Digitalization and Value Co-Creation: Applied on Microfinance Non-Banking Companies in Egypt

Details

Type

Article

Created At

22 Jan 2023