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254441

The Impact of Mission Implementation on Innovation Ambidexterity: An Empirical Study

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Last updated: 22 Jan 2023

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Abstract

Purpose: This paper aims to examine the impact of mission implementation dimensions (mission fulfillment and mission motivation) on organizational ambidexterity in the Pharmaceutical industry in Egypt. Methodology: The targeted population of interest is licensed Egyptian pharmaceutical companies. All the 53 companies are approached. a number of 159 questionnaires have been collected from top managers in the Egyptian pharmaceutical companies. Data are analyzed using Smart PLS v.3.3.3 to apply the Partial Least Square Structural Equation Modeling (PLS-SEM). Finding: The results showed that mission fulfillment has a significant positive effect on the Ambidexterity and on the Exploration and on the Exploitation. However it has a higher impact on exploitation then exploration. Moreover, mission motivation has a significant positive impact Ambidexterity and on exploration and on exploitation Originality: This research is aiming to fill the gap on literature in three ways. First, studying ambidexterity as a ability to balance between explorative and exploitative innovations as complementary not competing variables vital for organizational success. Second, this research fill a gap in literature by examining organizational ambidexterity from strategic perspective by examining the impact of mission fulfillment and mission motivation on organizational  ambidexterity. Since the majority of earlier studies are centered around organizational enablers and little is known about the role of strategy on ambidexterity. Third, the importance of this research become more significant in the Egyptian context especially in the Pharmaceutical sector  as Egyptian organizations in this sector are facing many challenges to pursue strategic renewal by  growing their capabilities through exploitive innovation, while offering new products and new substitutes through explorative innovation.

DOI

10.21608/mosj.2022.254441

Keywords

Mission implementation, mission fulfillment, Mission motivation, Ambidexterity, exploration, Exploitation

Authors

First Name

Rasha

Last Name

Hammad

MiddleName

-

Affiliation

Faculty of Commerce, Cairo University

Email

rasha.hammad@foc.cu.edu.eg

City

-

Orcid

0000-0001-6969-6657

First Name

Hend

Last Name

Naguib

MiddleName

-

Affiliation

Faculty of Commerce, Cairo University,

Email

hend_naguib@foc.cu.edu.eg

City

-

Orcid

-

Volume

32

Article Issue

2

Related Issue

36142

Issue Date

2022-08-01

Receive Date

2022-08-13

Publish Date

2022-08-01

Page Start

50

Page End

80

Print ISSN

1687-3440

Online ISSN

2682-3349

Link

https://mosj.journals.ekb.eg/article_254441.html

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https://mosj.journals.ekb.eg/service?article_code=254441

Order

2

Type

المقالة الأصلية

Type Code

1,226

Publication Type

Journal

Publication Title

مجلة الدراسات المالية والتجارية

Publication Link

https://mosj.journals.ekb.eg/

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Details

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Article

Created At

22 Jan 2023