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234807

Artificial intelligence and its applications in the garment industry

Article

Last updated: 22 Jan 2023

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Abstract

In coping with different business challenges, the apparel industry has witnessed various Big Data and artificial intelligence (AI) applications during the last decade. With the increasing demand for the personalization of goods and services that enhance their brand experience and satisfaction, supply chains managers in clothing firms continually pursue ways to develop their market strategies so that their companies benefit from speed and cost-efficiency. (AI) techniques that can be used at different stages of the apparel supply chain to improve business operations, (AI) techniques are used to develop data-driven solutions using product-related data furnished by apparel product manufacturers and designers, Big data assist in providing personalized offerings to customers through apparel ecommerce retailers. Objectives: The study aims to investigate whether apparel firms can improve their business operations by employing big data and (AI), and in so doing, seek significant data management opportunities using (AI) solutions. The methodology of this research follows the descriptive-analytical approach, Discussion: The study emphasizes the importance of big data and AI in the garment supply chain to determine whether apparel manufacturers could improve company operations using big data and (AI), as well as give opportunities with extensive data management using AI. It also goes over the existing literature on supply chains, big data, AI, and organizational theories in the context of big data, with the garment sector as the core focus. Recommendations: to incorporate other emerging digital technologies such as virtual reality, augmented reality, the internet of things, and block chain technology. 

DOI

10.21608/idj.2022.234807

Keywords

artificial intelligence, Apparel industry, big data management

Authors

First Name

Amani

Last Name

Hassanein

MiddleName

Mustafa Abed

Affiliation

Assistant Professor of Garment Manufacturing, College of Designs, Qassim University, KSA , Assistant professor of Garment Manufacturing, Fashion department, The higher institute of applied arts 6_October‬‬‬, A.Ismaiel@qu.edu.sa‬‬‬

Email

a.ismaiel@qu.edu.sa

City

-

Orcid

-

First Name

Rasha

Last Name

Yousef

MiddleName

Ali Hafez

Affiliation

Assistant Professor of Garment manufacturing, fashion design Department, College of designs, Qassim University, Saudi Arabia

Email

rashaaliuossef@gmail.com

City

-

Orcid

-

Volume

12

Article Issue

3

Related Issue

33807

Issue Date

2022-05-01

Receive Date

2022-02-24

Publish Date

2022-05-01

Page Start

203

Page End

209

Print ISSN

2090-9632

Online ISSN

2090-9640

Article File

IDJ_Volume 12_Issue 3_Pages 203-209.pdf

PDF . 973.6kB

Link

https://idj.journals.ekb.eg/article_234807.html

Detail API

https://idj.journals.ekb.eg/service?article_code=234807

Order

16

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

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Article

Created At

22 Jan 2023