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234806

The Socio-Economic and Cultural Factors Influencing Fast Fashion Consumerism Among Saudi Females

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Last updated: 22 Jan 2023

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Abstract

The topic of sustainable fashion has been widely discussed among researchers and practitioners in recent years. While numerous studies have been done on the topic, few studies, to date, have assessed the factors that encourage fast-fashion consumerism among Saudi females. Thus, the purpose of the present study was to identify the socio-economic and cultural factors influencing the consumerism of fast fashion among Saudi females. Understanding the factors influencing fast-fashion consumerism will contribute to raising awareness about sustainable fashion and reducing overconsumption. An online survey was developed to measure the variables, and the data were collected from 600 Saudi females from various social and cultural backgrounds. The data were analyzed using descriptive statistics, confirmatory factor analysis (CFA), and structural equation modelling (SEM). The results indicated that there are differences in the degree the factors influence fast-fashion consumerism, with economic factors (price) having the highest rate. Comparably, socio-economic variables related to age and education level significantly influence fast-fashion consumerism. On the contrary, there was no significant relationship between the cultural factors, such as customs and traditions, and fast-fashion consumerism. Findings from this study provide an understanding of the roles socio-economic and cultural factorsplay in influencing Saudi female consumers' attitudes toward fast fashion products. The results of this study provide insights for sustainable fashion apparel retail brands in their strategic marketing and identifying their target market.

DOI

10.21608/idj.2022.234806

Keywords

Consumerism, Fast Fashion, Saudi female, cultural factors, Socioeconomic Factors

Authors

First Name

Khulood

Last Name

Ishaque

MiddleName

Ameen

Affiliation

Master's student in the Department of Fashion Design, Faculty of Human Sciences and Design, King Abdul-Aziz University, Jeddah, Saudi Arabia. keishaque@stu.kau.edu.sa

Email

keishaque@stu.kau.edu.sa

City

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Orcid

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First Name

Wijdan

Last Name

Tawfiq

MiddleName

Adnan

Affiliation

Assistant Professor at the Department of Fashion and Textiles, Faculty of Human Sciences and Design, King Abdul Aziz University, Jeddah, Saudi Arabia,

Email

wtawfiq@kau.edu.sa

City

-

Orcid

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Volume

12

Article Issue

3

Related Issue

33807

Issue Date

2022-05-01

Receive Date

2022-01-09

Publish Date

2022-05-01

Page Start

193

Page End

202

Print ISSN

2090-9632

Online ISSN

2090-9640

Article File

IDJ_Volume 12_Issue 3_Pages 193-202.pdf

PDF . 1.4MB

Link

https://idj.journals.ekb.eg/article_234806.html

Detail API

https://idj.journals.ekb.eg/service?article_code=234806

Order

15

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

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Article

Created At

22 Jan 2023