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262720

Different Types of Fashion Photography and their effect in the Fashion Design field

Article

Last updated: 22 Jan 2023

Subjects

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Tags

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Abstract

In recent years, the interest of fashion photography has been noteworthy increased. Fashion photography is divided into two types; commercial fashion photography which is related to brand-names, fashion retailers and designers to increase the profit, and editorial fashion photography which is to shoot fashion for art. These two types have the same process steps and a final result which is “the photo"; but they are different in the purpose of shooting. The study aims to clarify the types of fashion photography through the difference between both editorial and commercial fashion photography. furthermore, the study aims to sitting a scientific method for creating editorial photoshoot and measure the effect of the related sciences on the success of embodying the concept. The researcher in this study performed a photoshoot involving 7 photos under the concept of “the conflict between the civilizations' collapse and exhilaration". The researchers designed the dresses and created the final look for the models. A questionnaire was done for the related sciences such as the style, color, models and location of photography for specialist and interested participants. The statistics analysis done through the statistical analysis program (SPSS) Statistical Package for the Social Sciences shows that for specialist participants photo (7) is considered as the most important with mean equal66.60, for interested participants, photo (1) is considered as the most important with mean equal 69.66

DOI

10.21608/idj.2021.262720

Keywords

Fashion photography, still life, Street style, High fashion, Catalogue, Photoshoot

Authors

First Name

Doha

Last Name

Eldemerdash

MiddleName

-

Affiliation

Faculty of Applied Arts

Email

dr.doh.demer@gmail.com

City

Cairo

Orcid

-

First Name

Rasha

Last Name

Khalil

MiddleName

Wagdy

Affiliation

Assistant professor, Apparel Design Management and Technology Dept., Faculty of App. Arts, Helwan University

Email

egypt.rasha_wagdi@yahoo.com

City

-

Orcid

-

First Name

Alaa

Last Name

Hassan

MiddleName

-

Affiliation

Fashion Designer & Stylist,

Email

lolwa.m.hassan@gmail.com

City

-

Orcid

-

Volume

11

Article Issue

6

Related Issue

28868

Issue Date

2021-11-01

Receive Date

2022-08-09

Publish Date

2021-11-01

Page Start

391

Page End

413

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_262720.html

Detail API

https://idj.journals.ekb.eg/service?article_code=262720

Order

32

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

-

Details

Type

Article

Created At

22 Jan 2023