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152344

Innovative Solutions for Awareness Campaign of Social Media Addiction and Its Consequences

Article

Last updated: 04 Jan 2025

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Abstract

The use of social media by smartphones led to the engagement of many users, and even attracted users to the extent of addicting social media, so it became a pattern of behavior that may not be dispensed, in turn, it affects many aspects of their lives. Due to the continuous informative and interactive flow of social media and its connection with the virtual life of the users, its addiction is gradually increasing, especially among youth. Thus, abrupt abstinence exposes users to all the symptoms of withdrawal or relapse that the addict is generally exposed to. In addition to many other psychological, physical, and mental effects. The excessive or problematic use of social media becomes one of the problems that are driven by the era of smart phones. According to the high risk created by the disease of addicting social media on users' lives, so research aims to resist the risk/dangers of addiction to social media through digital awareness campaigns to aware users of the risks of this behavior addiction and potential consequences. The research follows the Descriptive method to characterize models of Digital awareness campaigns specially designed for the study, as well as the experimental method to measure the impact of these campaigns on increasing awareness of users by the social media addiction. The research has come to several results; the most important is that innovative awareness campaigns contribute to raising users' awareness of the risks of addicting social media and its negative consequences. 

DOI

10.21608/idj.2021.152344

Keywords

Innovative, Social media addiction, Awareness Campaign, Anti Social Media, Social Media Addiction Consequences

Authors

First Name

Shimaa

Last Name

Sedek

MiddleName

Salah Sadek

Affiliation

Lecturer, Department of Advertising, Faculty of Applied Arts, Benha University, Egypt, shimaa.salah@faba.bu.edu.eg

Email

shimaa.salah@faba.bu.edu.eg

City

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Orcid

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Volume

11

Article Issue

2

Related Issue

22419

Issue Date

2021-03-01

Receive Date

2020-09-26

Publish Date

2021-03-01

Page Start

131

Page End

156

Print ISSN

2090-9632

Online ISSN

2090-9640

Article File

IDJ_Volume 11_Issue 2_Pages 131-156.pdf

PDF . 1.2MB

Link

https://idj.journals.ekb.eg/article_152344.html

Detail API

https://idj.journals.ekb.eg/service?article_code=152344

Order

10

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

Innovative Solutions for Awareness Campaign of Social Media Addiction and Its Consequences

Details

Type

Article

Created At

22 Jan 2023