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151956

Correlation between adopting marketing as a business orientation and its effect on exporting in the textile firms of Egypt’s industry

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Last updated: 04 Jan 2025

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Abstract

The ultimate objective of textile industry in Egypt, as any other real industry in any developing country, is to expand the accessibility of its products/ services by exporting to diverse international markets through intermeshing with global network of supply chains. On the other hand, there is marketing orientation, which is one of business management approaches that can serve as a market access means for textile producers that qualifies them into engaging in global value chains, and hence contribute vigorously in prompting textile exports. The objective of this paper research is to specify the correlation between adopting the marketing orientation as business management approach, and engaging in exporting activities, among producers of Egypt's textile sector. To fulfill this objective, the study utilizes comparative, analytical, and descriptive approach as study methodology. Through a designed survey study that aims at collecting primary data from a sample comprised of (16) textile mills from different industrial zones located in Eastern Cairo of Egypt, mainly producing upholstery and home textiles products. The sample is divided into two groups: (1) Exporting upholstery and home textiles mills, and (2) Non-exporting upholstery and home textiles mills; each group is constituted by (8) mills. Data collection were executed through survey methodology that takes the form of interview. The interview type is Structured Interview aiming to collect qualitative and quantitative data from the interviewees. The frames that compose the interview structure are shown in Research Work section. The subjects to be interviewed are from high management level, including CEOs, factory managers, and business owners.

DOI

10.21608/idj.2021.151956

Keywords

Textile Marketing, Marketing Orientation, Textile Exporting, Market Access, Business Network, Textile Industry

Authors

First Name

Tamer

Last Name

Khalifa

MiddleName

Farouk

Affiliation

Prof. Textile Dept., Applied Arts, Helwan University

Email

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City

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Orcid

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First Name

Mohamed

Last Name

Abdel Gawad

MiddleName

-

Affiliation

Prof. Textile Dept., Applied Arts, Helwan University

Email

-

City

-

Orcid

-

First Name

Ahmed

Last Name

Abdul Fadeel

MiddleName

Mohamed

Affiliation

Assistant Lecturer, Textile Engineering Dept., Applied Arts, Badr University in Cairo (BUC), ahmedfadeelhellaway@hotmail.com

Email

ahmedfadeelhellaway@hotmail.com

City

-

Orcid

-

Volume

11

Article Issue

2

Related Issue

22419

Issue Date

2021-03-01

Receive Date

2021-11-27

Publish Date

2021-03-01

Page Start

23

Page End

33

Print ISSN

2090-9632

Online ISSN

2090-9640

Article File

IDJ_Volume 11_Issue 2_Pages 23-33.pdf

PDF . 1.2MB

Link

https://idj.journals.ekb.eg/article_151956.html

Detail API

https://idj.journals.ekb.eg/service?article_code=151956

Order

2

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

Correlation between adopting marketing as a business orientation and its effect on exporting in the textile firms of Egypt’s industry

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Type

Article

Created At

22 Jan 2023