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132951

Augmented reality technology as a Brand Protection overt security feature to preserve the intellectual property rights

Article

Last updated: 04 Jan 2025

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Abstract

The interest in intellectual property rights is not a modern matter, as the need to assert the rights of intellectual creativity has existed since the discovery of writing, and its importance was greater with the discovery of printing and the emergence of modern technological innovations and inventions.  Intellectual property has great importance in the field of investment; which drive Countries in enacting laws and finding mechanisms that guarantee their protection. As if there is any weakness of the security system, the possibility of manipulation, imitation and violation of intellectual property rights increases, which weakens the economic position of these countries, which in return affects the national and global economy.  Over the past few decades, the world has witnessed a great information revolution that changed many of the recognized legal rules in the intellectual property sector, especially as the information made it easier for everyone to use electronic publishing methods, so it became difficult to control This electronic space in the same way as traditional publishing, Laws that protect these rights have developed in parallel with the development of modern publishing mechanisms, such as the use of augmented reality technology, which created the need to provide new and innovative means of security features in order to curb those practices that threaten security and the national and global economy.  The research aims to achieve intellectual property protection using augmented reality technology as overt security feature , as it is one of the modern technology tools that rely on visual tracking, by identifying the mark previously stored in the database, which is also characterized by many other advantages such as ease of use, as it does not require complex devices or a special reader, as well as the low cost of production, which makes it one of the means expected to be present in this field strongly. The research is based on an experimental descriptive approach based on an analysis of the results gained from design experiments, which the researcher carried out with the aim of finding the possibility of using augmented reality as security feature. The results of the research confirmed the possibility of using augmented reality technology as an security feature due to its high ability to secure various kinds of products and publications, in addition to its utmost importance in maintaining national and global security, by protecting intellectual and literary property, in addition to protecting consumers from fraud and deception.

DOI

10.21608/idj.2021.132951

Keywords

Augmented Reality technology, Brand Protection, intellectual property rights

Authors

First Name

Mona

Last Name

Al-Agouz

MiddleName

Abdel-Hamid

Affiliation

Professor of Control and Quality Control, Department of Printing, Publishing and Packaging, Faculty of Applied Arts, Helwan University, Egypt

Email

dr_monaelagoz@yahoo.com

City

-

Orcid

-

First Name

Nevin

Last Name

Saleh

MiddleName

Abdel Aziz

Affiliation

Professor of Control and Quality Control, Department of Printing, Publishing and Packaging, Faculty of Applied Arts, Helwan University, Egypt

Email

drnevensaleh15@gmail.com

City

-

Orcid

-

First Name

Nermin

Last Name

Khairat

MiddleName

Mohamed

Affiliation

Electronic editor on the website of the General Authority for Cultural, Palaces

Email

nirmeen@mail.com

City

-

Orcid

-

Volume

11

Article Issue

1

Related Issue

19816

Issue Date

2021-01-01

Receive Date

2020-09-15

Publish Date

2021-01-01

Page Start

157

Page End

163

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_132951.html

Detail API

https://idj.journals.ekb.eg/service?article_code=132951

Order

17

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

Augmented reality technology as a Brand Protection overt security feature to preserve the intellectual property rights

Details

Type

Article

Created At

22 Jan 2023