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120931

Experiment Augmented Typography Design for E-Marketing Female Textile

Article

Last updated: 04 Jan 2025

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Tags

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Abstract

E-Marketing has a significant effect on the marketing efficiency of products and services. The success of effective e-marketing of textile fabric is based on the effectiveness of the ideal recruitment of suitable advertising function of the textile product to highlight its aesthetics, features, surface effects, and varied colors. Due to the intensified competition among different advertising agencies, it is necessary to provide marketing and advertising solutions that can confront challenges and affect users' attitudes effectively towards products and services. Therefore, in this research, we resort to using augmented reality advertisement as an e-marketing effective function for women textile fabrics. The research problem is concluded in studying the contribution of Typographic Textile Fabrics Design on users' acquisition of marketing positive attitudes towards augmented implementation. The research objective is to prepare and use an electronic application to market textile fabrics designed by using Typography. To answer questions of the research and achieve its objectives, follow the experimental methodological Research on designing an augmented reality program to market Typographic Textile Fabrics by preparing and designing an augmented electronic application to study its impacts on the category of users attitude, which requires preparing attitude measurement that include (number of phrases to measure the attitude of this category members towards Augmented Application used for e-marketing of Textile Fabrics. The study concluded that the design of Typographic textile fabrics provides a positive user attitude for e-marketing augmented application

DOI

10.21608/idj.2020.120931

Keywords

augmented reality, typography, E-Marketing, Textile fabrics, Women Fabrics, Digital Marketing

Authors

First Name

Shimaa

Last Name

Sedek

MiddleName

Salah Sadek

Affiliation

Lecturer, Department of Advertising, Faculty of Applied Arts, Benha University, Egypt, shimaa.salah@faba.bu.edu.eg

Email

shimaa.salah@faba.bu.edu.eg

City

-

Orcid

-

First Name

Nashwa

Last Name

Nagy

MiddleName

M.

Affiliation

Lecturer, Faculty of Applied Arts, Benha University

Email

nashwa.moustafa@fapa.bu.edu.eg

City

Benha

Orcid

-

Volume

10

Article Issue

4

Related Issue

17328

Issue Date

2020-10-01

Receive Date

2020-07-10

Publish Date

2020-10-01

Page Start

479

Page End

507

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_120931.html

Detail API

https://idj.journals.ekb.eg/service?article_code=120931

Order

39

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

Experiment Augmented Typography Design for E-Marketing Female Textile

Details

Type

Article

Created At

22 Jan 2023