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96355

A Proposed Design plan for Clothes and their Accessories as an Advertising Media

Article

Last updated: 04 Jan 2025

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Tags

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Abstract

Clothes are one of the most important needs of individuals, as they distinguish their personality and show their udentuty. The clothes are used permanently for individuals whether home clothes, clothes outside the house, work clothes, sportswear in its various forms or others, whether for children, women and men.Many companies use a mix of media to publicize and promote their products. They try to create and to new or innovative advertising methods to reach new customers, which makes some companies strive more than others to use new and different advertising media in these advertising innovations. Some of these companies may spend on this by putting pictures and shapes on clothes on several occasions for advertisements, for example regular daily clothes (casual), including what may be associated with different occasions such as sports natiobal teams (football teams, basketball teams, athletes for individual games. ..). In all cases, advertising through clothes requires aesthetic design values that maintain the advertising product and the identity associated with events and individuals. Advertising companies compete with their maximum creative potential to achieve the two goals together.

DOI

10.21608/idj.2020.96355

Keywords

Design plan, Accessories, Advertising Media

Authors

First Name

Reham

Last Name

El-Gindy

MiddleName

Mohamed Fahim

Affiliation

Assistant Professor, Advertisement Department, Faculty of Applied Arts, Benha University

Email

r.elgindy@fapa.bu.edu.eg

City

-

Orcid

0000-0001-6927-8762

First Name

Eman

Last Name

El-Mehy

MiddleName

Youssery Mostafa

Affiliation

Lecturer, Clothing and Fashion Technology Department, Faculty of Applied Arts, Benha University

Email

elmehyeman@yahoo.com

City

Benha

Orcid

-

Volume

10

Article Issue

3

Related Issue

14490

Issue Date

2020-07-01

Receive Date

2020-03-14

Publish Date

2020-07-01

Page Start

359

Page End

375

Print ISSN

2090-9632

Online ISSN

2090-9640

Article File

IDJ_Volume 10_Issue 3_Pages 359-375.pdf

PDF . 2.0MB

Link

https://idj.journals.ekb.eg/article_96355.html

Detail API

https://idj.journals.ekb.eg/service?article_code=96355

Order

28

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

A Proposed Design plan for Clothes and their Accessories as an Advertising Media

Details

Type

Article

Created At

22 Jan 2023