Terry fabric is such an important type of fabric that it has taken a very essential place in the daily live. However, the current methods used for the production of terry fabrics are considered as conventional techniques, and the produced fabrics have a classical appearance. The improvement in living standards requires enhancement of the aesthetic characteristics of terry fabric as equal as its functional properties. This consequently demands looking for innovative techniques in designing of terry fabrics that achieve novel aesthetical values. This in turn enriches the surface appearance of this type of fabric, and, hence, it can compete other fabrics in local and international markets resulting in increase in exports of this sector. This research concerns with designing innovative techniques for production of terry towel that enrich the aesthetical value of the fabric. Two innovative techniques have been developed in this research. The first one is the designing of textured terry, and the other is the designing of stripped terry. The produced samples were evaluated by a questionnaire, and data were collected and analyzed to assess participants' opinion on the innovative fabrics. The results of the questionnaire showed that the samples produced by the innovative techniques have accomplished novel vision of terry fabrics with aesthetical value which is different from the traditional towels.