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83609

Dynamic Hologram shows as a Digital Advertising Entry for Commercial Centers

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Last updated: 22 Jan 2023

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Abstract

The civilization and socio-economic development resulted in a great jump in the availability of malls and commercial markets, due to its role in stimulating the economic growth and increasing the volume of investments and the effectiveness of these centres in the promotion of sales. As the malls and centers often hold a large variety of targeted buyers, which are exposed to various visual media outputs to lure shoppers, this necessitates the use of modern technology to attract and possess the buyer's attention. Statement of the problem:  the research faces the problem of studying the dynamic holograms capability as a digital entry for advertisement in commercial centres and its ability to attract the attention of the Ad consumers. That is due to the power it possesses in charming consumers due to its three-dimensional dynamic which is different from other visual effects, as it is considered one of the state-of-the-art three- dimensional visual displays. In addition to the probability of putting them to use in different areas within the commercial centre. Objective: the study is concerned with demonstrating the capability of Holograms in creating effective advertising messages in malls as one of the cutting edge technological means. Which in turn carries the dimensional physical dynamic movement capable of capturing the attention of the advertisement consumer. Methodology: The research follows the experimental approach to present two hologram shows as a digital advertising entry in commercial centres to reach an outcome. Results: One of the most important results is that the effective employment of the dynamic holograms as a digital advertisement within malls, and commercial centers have the power to hold the attention of the receivers.

DOI

10.21608/idj.2019.83609

Keywords

Hologram Shows, 3D Hologram, Commercial Centers, Malls, Digital Advertising, Dynamic Hologram

Authors

First Name

Shimaa

Last Name

Sadek

MiddleName

Salah

Affiliation

Lecturer, Advertising Department, Faculty of Applied Arts, Benha University, Egypt

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Volume

9

Article Issue

1

Related Issue

12194

Issue Date

2019-01-01

Receive Date

2018-10-26

Publish Date

2019-01-01

Page Start

89

Page End

101

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_83609.html

Detail API

https://idj.journals.ekb.eg/service?article_code=83609

Order

7

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

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Article

Created At

22 Jan 2023