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280803

A Proposed Lighting Design Strategy for Retail Stores

Article

Last updated: 22 Jan 2023

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Abstract

Lighting design plays a key role in retail stores. It can add a remarkable retail atmosphere, affecting buying behaviour and stimulating buying decisions. With new lighting technologies, it is obvious that lighting design can help businesses to achieve their goals by highlighting brand elements and products. In this paper, the process of lighting design for retail stores was explored to reveal its element and factors that affect it. The paper investigated how lighting can maximize benefits for retail stores through research and case studies. Statement of the Problem: The lack of an appropriate design procedure or methodology that responds to the requirements of lighting design for specific purposes and with the extremely wide-ranging environments in retail houses. Objective:  introducing a lighting system that is compatible in every aspect with the varying constituents and functional requirements of retail stores. Results;  A design procedure that constitutes a design strategy and a few design techniques have been introduced and discussed. The strategy describes certain phases and milestones for designers to follow. The strategy also leaves a space for the designer's creativity to take place and encourages mutual cooperative design thinking.
 

DOI

10.21608/idj.2020.280803

Keywords

Lighting Design, retail stores, Buying Behaviour

Authors

First Name

Mohamed

Last Name

Ahmed

MiddleName

Shohdy

Affiliation

Assistant Professor, Metal Products and Jewelry Department, Faculty of Applied Arts, Helwan University, shohdy.kb@hotmail.com

Email

shohdy_kb@hotmail.com

City

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Orcid

-

Volume

10

Article Issue

2

Related Issue

12183

Issue Date

2020-04-01

Receive Date

2023-10-16

Publish Date

2020-04-01

Page Start

405

Page End

414

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_280803.html

Detail API

https://idj.journals.ekb.eg/service?article_code=280803

Order

38

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

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Details

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Article

Created At

22 Jan 2023