Visual Persuasion Techniques in Ambigram Art and Application in Contemporary Advertising Design

Effect of Visual Rhetoric And visual thinking on the perception of Outdoor advertising

Simile as a Powerful Visual Language Tool in Advertising Effectiveness

The Cognitive Effect of Visual Metaphor in Advertising: A Comparative Study between Fusion and Juxtaposition Metaphor

Effects of Using visual metaphors in designing branded giveaways as non-traditional advertising media “An Analytical Study at Advertising department, Faculty of applied arts, Hel

The Philosophy of Visual Thinking through Visual Techniques and its Role in Advertising Design

Effectiveness of Employing Distinctive Brand Assets in Advertising Design

The Creative Concept and its role in Advertising Design

The Role of Visual Connotations and Conceptual Metaphors in Enriching the Typography Design.

The Effect of Global Visual Culture on Color Perception and its role in Supporting Community Participation in the Advertising Message