The color is one of the most important design elements that the designer relies on for the success of the product in the market, where color is the means of communication between the product and the consumer, therefore choosing the color in the design occupies the mind of the designer greatly, but the designer relies on the theory of significance in choosing the color of his product as it is the theory that He learns during his study stages, and the meaning of semantics is that color has a meaning and a fixed symbolic connotation, for example white color, meaning purity and purity, green color of peace, red color of excitement and attracting attention, strong black color and sadness, purple color of dreams and imagination so this color is linked in the mind The designer is a female color, so we find that the designer's choice of color is related to this theory, which led to the division of products into groups, each group has a color, for example, we find that household products "refrigerator - washing machine - butane Stoves - ovens .... etc. "captured the white and gray colors, white as the primary color and gray as the "steel" color. The paint for these products is not accepted, which imposes on the consumer a similar set of products despite the different design, but the color imposed by the designer is A theory of significance led to the consumer's sense of the lack of difference between the products, which created a kind of boredom and suspicion in the products the consumer has. The research problem was summed up in presenting another theory of colors that the industrial designer benefits from, as it provides him with a different philosophy and vision in his choice of color, which is a theory The aura means the human luminous energy that surrounds the human body, which cannot be seen with the naked eye, and it is composed of seven levels of color from the inside to the outside is red, orange, yellow, green, light blue, "nelly", purple i It is the colors of the spectrum or the colors of light, and each level is related to a part within the human body called "chakra" as the Chinese called them. These seven blondes are centers of the inner energy of the human being. The color of the aura and its regularity around the human body indicates that the human being is healthy and physically healthy, but the difference in the color of the aura Color fading, or aura of irregularity indicates that the human being is ill, and this human energy "The aura" has already been photographed with some special cameras, and from the research and studies that have been conducted in this field it has been proven that the delightful colors and beautiful flowers strengthen the vibration The aura and makes its owner more lively, energetic and optimistic. Sadness and pessimism work to obliterate the aura, which brings the human to the disease.The study dealt with the aura of color with explanation and analysis, and the meanings of these colors that are made by the Almighty Creator, and concluded with some results, the most important of which is that color is an energy that penetrates the body through the skin affecting the processes and functions of the body's organs, such as the contribution of sunlight to the formation of vitamin D, and that each A color of the human aura that God surrounds a person with a part that interacts with a part of the human body. Likewise, exposure to cheerful colors strengthens the vibration of the aura and makes the human being more vibrant, energetic and optimistic. Likewise, avoiding choosing pastel colors for the products. Also, the use of colors that address the organs of the human body for the products that deal with it, for example computers that deal with the human as long as possible the most appropriate color for them is violet as it addresses the mind.