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101372

The semiotics of pictogram in the Signage Systems

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Last updated: 25 Dec 2024

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Abstract

In the signage systems, the most important concern for people who design pictograms is to ensure that they will be understood by the greatest possible number among the addressed people. Therefore, the institutions who want to promote the use of pictograms as an iconic signs on a rational basis are now making efforts to define design and interpretation methodologies of the pictogram. The aim of this paper is to highlight the importance of studying the semiotics of pictogram and its role in the signage systems and clarify the extent of the impact of cultural determinism and the surrounding changes on the interpretation of pictogram. The study problem can be demonstrated in the following two questions: to what extent can the study of pictogram's semiotics help the designer in choosing the graphic Elements of pictograms which are involved in the construction of meaning into the signage systems?, how do the surrounding changes affect the meaning of the pictogram?, and how do the cultural determinisms affect the appearance in which the pictogram appears?.  The study follows an inductive approach, and “Descriptive-Analytical Methodology". It reached to the understanding of a pictogram's characteristics and features. It analyzed the advantages of the usage of the pictogram's “iconic" form and the role of the pictogram's surrounding in interpreting its meaning. The cultural determinisms also affect the “appearance" of the pictogram, where any difference of cultural context can entail differences in the representation without changing the core meaning of the pictogram itself.

DOI

10.21608/idj.2015.101372

Keywords

semiotics, Symbol, Icon, Index, Pictogram, Degree of Abstraction, Degree of Iconicity

Authors

First Name

Enass

Last Name

Hassan

MiddleName

Mahmoud Mohamed

Affiliation

Associate Professor, Advertising Department, Faculty of Applied arts, Helwan University, Egypt.

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Volume

5

Article Issue

2

Related Issue

12165

Issue Date

2015-04-01

Receive Date

2015-01-25

Publish Date

2015-04-01

Page Start

301

Page End

315

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_101372.html

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https://idj.journals.ekb.eg/service?article_code=101372

Order

5

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

The semiotics of pictogram in the Signage Systems

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Article

Created At

22 Jan 2023