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109788

Main Factors Influencing the German Buyers’ Satisfaction in Sourcing Ready-Made Garments from Egypt

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Last updated: 04 Jan 2025

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Abstract

Germany is the largest importer of clothing in Europe. 67% of all imports derived from countries outside Europe. Now Egypt is still not among the largest Suppliers to Germany, in spite of the importance of textiles and Apparel industry to the prosperity of Egyptian economy.  The contribution of this study is presented in determining the most important selection criteria affecting the German buyers ‘decision in sourcing Ready Made Garments from overseas countries such as Egypt. These considerable selection criteria have been used to assess the satisfaction level of German Ready Made Garments' buyers, who have previous experience in sourcing from Egypt. It is found that the most important main selection' criteria, that influence the German Ready Made Garment' buyers decision, included: the People in the first rank with average importance rate of 27.8 %, Production in the second rank with a percent of 25.9%, then come the delivery performance in the third rank with a percent of 25 % and lastly the product in the fourth rank with 21.2%.  Under these main selection criteria, further twenty sub- criteria have been also developed. The  satisfaction survey results  showed that 38% from the sample surveyed  (the German Buyers) expressed their satisfaction of the outcome in dealing with Egyptian Garments suppliers, 30% from the buyers were natural , and 32% were not satisfied with the product and services offered to them.  Further recommendations regarding improving the performance of Egyptian readymade garments factories have been also collected and presented. This study could be further utilized as a guiding tool to enhance the competitiveness level of Egyptian garment production, and to increase its tendency to become potential suppliers for foreign German retailers, thus increasing the volume of Egyptian  Ready Made Garment export to Germany.

DOI

10.21608/idj.2014.109788

Keywords

Egyptian Garments manufacturers, competitiveness, German Buyers, production Sourcing

Authors

First Name

Maged

Last Name

Kamal

MiddleName

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Affiliation

Associate Professor, Apparel Department, Faculty of Applied Arts, Helwan University

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Volume

4

Article Issue

4

Related Issue

12163

Issue Date

2014-10-01

Receive Date

2014-07-11

Publish Date

2014-10-01

Page Start

157

Page End

165

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_109788.html

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https://idj.journals.ekb.eg/service?article_code=109788

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13

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Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

Main Factors Influencing the German Buyers’ Satisfaction in Sourcing Ready-Made Garments from Egypt

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Article

Created At

22 Jan 2023