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246066

Socio-cultural Construction of Meaning during Covid-19: Visual-Narratives Semiotic Analysis

Article

Last updated: 22 Jan 2023

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Abstract

With the rapid spread of the Covid-19 pandemic, it was necessary to achieve immediate societal and academic responses to it at the global level, taking into account the economic, educational and cultural differences between global citizens. Therefore, the role of language and visual communication in light of the pandemic has emerged to spread awareness of precautionary measures while overcoming obstacles related to illiteracy and low economic status. Hence, this research paper will investigate different visual narratives practiced by global citizens in selected metropolises around the world. Theoretically, the study is built upon Gunther Kress& Theodoor Van Leeuwen (2006) analytical approach of visual semiotic analysis. It selects its global cases based on a textual-visual analysis of some of the global artwork presented during the first two waves of the pandemic. Methodologically, the study provides a critical discourse analysis (CDA) of the COVID-19 visual narratives based on Norman Fairclough's (1995) perception which reflects several socio-cultural transformations in relation to the sociology of pandemics. The main findings highlight how the Covid-19 pandemic has brought about social and cultural changes in our societies, in addition to reviewing a number of specialized academic concepts in the field of sociology.

DOI

10.21608/ajsj.2022.246066

Keywords

Sociology of Pandemics, Grammar of Visual Designs, New Global Actors, Meaning-Making, COVID-19

Authors

First Name

أمل محمد عادل إبراهيم

Last Name

عبدربه

MiddleName

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Affiliation

کلية التربية- جامعة الاسکندرية Faculty of Education Alexandria University

Email

amal.abdrabo@alexu.edu.eg

City

Alexandria, Egypt

Orcid

0000-0002-5229-0818

Volume

15

Article Issue

30

Related Issue

35235

Issue Date

2022-06-01

Receive Date

2021-12-22

Publish Date

2022-06-01

Page Start

3

Page End

50

Print ISSN

2090-7591

Online ISSN

2682-4477

Link

https://ajsj.journals.ekb.eg/article_246066.html

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https://ajsj.journals.ekb.eg/service?article_code=246066

Order

8

Type

المقالة الأصلية

Type Code

1,215

Publication Type

Journal

Publication Title

المجلة العربية لعلم الاجتماع

Publication Link

https://ajsj.journals.ekb.eg/

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Article

Created At

22 Jan 2023