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78842

THE IMPACT OF THE APPLICATION OF NEUROMARKETING ON THE COMPETITIVENESS OF ISLAMIC BANKS - APPLIED STUDY ON SOME COMMERCIAL BANKS IN EGYPT

Article

Last updated: 04 Jan 2025

Subjects

-

Tags

General Applied Sciences

Abstract

The study aimed to examine the impact of the style of Neuromarketing on the competitiveness of commercial banks. A number of (177) questionaire of the marketing staff officials were distributed in some Islamic banks in Egypt. The focus in study variables with respect to Neuromarketing on the variables of boath Neuromarketing activities and the technological facts being variables derived from the Neuromarketing variable.The findings indicated the existence of significant relation between Neuromarketing and competitiveness of Islamic banks as evidenced by the regression analysis and a moral influence of a relationship, and the lack of significant differences between the Neuromarketing and competitiveness variables.

DOI

10.21608/sinjas.2017.78842

Keywords

impact, Neuromarketing, competitiveness, Islamic banks commercial banks, Egypt

Authors

First Name

Emad

Last Name

Mohamed

MiddleName

S.A.

Affiliation

Oubor High Inst. Manag. and Info. Technol., Cairo, Egypt.

Email

drhazemsalman97@gmail.com

City

Cairo

Orcid

-

Volume

6

Article Issue

3

Related Issue

11751

Issue Date

2017-12-01

Receive Date

2020-03-24

Publish Date

2017-12-01

Page Start

353

Page End

368

Print ISSN

2314-6079

Online ISSN

2682-3527

Link

https://sinjas.journals.ekb.eg/article_78842.html

Detail API

https://sinjas.journals.ekb.eg/service?article_code=78842

Order

11

Type Code

1,210

Publication Type

Journal

Publication Title

Sinai Journal of Applied Sciences

Publication Link

https://sinjas.journals.ekb.eg/

MainTitle

THE IMPACT OF THE APPLICATION OF NEUROMARKETING ON THE COMPETITIVENESS OF ISLAMIC BANKS - APPLIED STUDY ON SOME COMMERCIAL BANKS IN EGYPT

Details

Type

Article

Created At

22 Jan 2023