The research aimed to identify The Civil and Criminal Means of Protecting Brand name in Sports Institutions and that through: the standards contained in the agreement on the Rights of Intellectual Property (TRIPS Agreement) of civil protection for the Brand and the Famous Logo by the law (Egyptian, Saudi, English and American laws) of the criminal protection of the Brand and the Famous Logo (Egyptian and Saudi laws). As per the research procedure, the research followed a descriptive scanning approach. The study society covered a sample of (69) senior management of certain sports establishments (Sport clubs - sports federations). A questionnaire was used as a tool for collecting data and information. The most important results came as follows: the research sample consented that civil protection warned acts whose nature may create confusion with other competitors, their products or their various activities, in addition to that, any statements or allegations that may mislead the public as to the nature of the goods, their production or to sport services. The owner of the Brand has the right for legal protection on the basis of illegal competition whether the Brand is registered or unregistered. If the Brand is unregistered the protection will be on the basis of unfair competition. Anyone who forges or reproduces a registered Brand in such a way as to mislead the public will be prosecuted in accordance with the law. Crimes committed on brands, forgery and reproduction: are the violation of a Brand owned to others and to be put with malice by its violator on their products. The most important recommendations are: The development of an Arab Agreement for the property rights of the brand, the establishment of specialized courts for intellectual property disputes of all kinds using compensations as a deterrent, the need for all administrative and legal procedures when registering sports events and sports institution Logos, the renewal of the registration Brands in accordance with the rules in force, tightening regulatory actions against violators of the sports institutions Brands.