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85723

Blue Ocean Marketing Strategy as an Approach to Sustainable Development of Sports Tourism in the Arab Republic of Egypt

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Last updated: 25 Dec 2024

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Abstract

Provide the Arab library with a questionnaire that defines the reality of the strategy of the Blue Ocean as an input to achieve sports tourism in the Arab Republic of Egypt, The researcher used the descriptive approach because of its relevance to the subject of the research, The research aims to study the strategic blue ocean marketing strategy (exclusion -  reduction -  increase -  innovation) as an input to achieve sustainable (economic -  social -  environmental) development of sports tourism in the Arab Republic of Egypt, The need to keep pace with the rapid changes in the field of sports tourism by adopting the strategic blue ocean marketing routes to benefit from its strategic orientation in the field of sports tourism ,and The continuous search for blue markets to provide for the fierce competition in the red market and the associated risks and costs that can be overcome.

DOI

10.21608/jass.2019.85723

Keywords

Blue Ocean Marketing Strategy, Sustainable Development, Sports Tourism

Authors

First Name

Dena

Last Name

Hefny Abd Al Aziz

MiddleName

-

Affiliation

Faculty of Physical Education for Girls - Helwan University, Cairo, Egypt

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Volume

9

Article Issue

1

Related Issue

12640

Issue Date

2019-12-01

Receive Date

2019-10-01

Publish Date

2019-12-01

Page Start

47

Page End

62

Print ISSN

2357-0024

Online ISSN

2357-0059

Article File

JASS_Volume 9_Issue 1_Pages 47-62.pdf

PDF . 765.0kB

Link

https://jassalexu.journals.ekb.eg/article_85723.html

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https://jassalexu.journals.ekb.eg/service?article_code=85723

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6

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Original Article

Type Code

1,203

Publication Type

Journal

Publication Title

Journal of Applied Sports Science

Publication Link

https://jassalexu.journals.ekb.eg/

MainTitle

Blue Ocean Marketing Strategy as an Approach to Sustainable Development of Sports Tourism in the Arab Republic of Egypt

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Article

Created At

22 Jan 2023