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Social Television, #Hashtag & Virtual Citizenship

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Last updated: 04 Jan 2025

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Abstract

Social Media platform such as Twitter has altered the way people approach to television broadcast. Through this tribune, audiences can comment, retweet on programs ,  reply, contribute and reach sum of followers.
Tweets are public and contain a timestamp where Twitter can provide forums to participants to view others' opinions, sensationalize their beliefs with humorous on events and posts. It is identified by their hashtag ,  hashtag seems to represent an ideal applicability criterion as they enable the easy identification of relevant tweets.  
The following study aims at examining the engagement of Twitter's users with television programs to gather between new media and traditional media emerging the phenomenon of “Social TV".
The phenomenon of using a second screen while following a television program is quickly becoming a widespread practice.
In August of 2013, Nielsen Media Research released data that there was a two-way casual influence between Twitter activity and television ratings (Finn,2013) .
This study will focus on the phenomenon of Social TV and test users'activities on social media while watching television program.

DOI

10.21608/joa.2018.79901

Keywords

social television, hashtag, virtual citizenship, citizenship

Authors

First Name

جيلان

Last Name

شرف

MiddleName

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Affiliation

Radio & TV Dept. & Supervisor of the English Section, Faculty of Mass Communication Beni Suef University, Egypt.

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Volume

17

Article Issue

1

Related Issue

11890

Issue Date

2018-01-01

Receive Date

2020-04-01

Publish Date

2018-01-01

Page Start

1

Page End

34

Print ISSN

1110-5844

Link

https://joa.journals.ekb.eg/article_79901.html

Detail API

https://joa.journals.ekb.eg/service?article_code=79901

Order

15

Type

المقالة الأصلية

Type Code

1,180

Publication Type

Journal

Publication Title

المجلة المصرية لبحوث الرأى العام

Publication Link

https://joa.journals.ekb.eg/

MainTitle

Social Television, #Hashtag & Virtual Citizenship

Details

Type

Article

Created At

22 Jan 2023