182606

"Marketing Intelligence and its Role in Promoting Pricing Policies for Football Academies Services in the Arab Republic of Egypt"

Article

Last updated: 04 Jan 2025

Subjects

-

Tags

 Organization and management of physical education and campsites.

Abstract

The research aims to identify the role of marketing intelligence in enhancing the pricing policies of football academies in the Arab Republic of Egypt for a sample of employees in football academies in the Arab Republic of Egypt, in addition to showing the different in that according to the variables of each of the years of experience - the administrative level. To achieve this, the researcher used the questionnaire of (marketing intelligence) and (service pricing policies) as a tool to collect data and information from a polling sample of 50 employees, and a basic sample of (394) employees from football academies in the Arab Republic of Egypt, The results have shown, in light of the research hypotheses, that there is a positive correlation between marketing intelligence and satisfied services pricing policies in football academies. The research sample also, the averages of the responses of the research sample in the axis of collecting marketing information between the category of years of experience of the research sample, and the average responses of the research sample in pricing differ. On the basis of the market in favor of the years of experience category (more than one year).

DOI

10.21608/eijssa.2020.43566.1050

Keywords

Marketing Intelligence, Market Investigations, Marketing Research, Pricing, marketing mix, Pricing Mix

Authors

First Name

abdelrahman

Last Name

megahed

MiddleName

mohammed

Affiliation

Faculty of Physical Education - Mansoura University

Email

dr_abdomegahed@mans.edu.eg

City

Mansoura

Orcid

-

Volume

017

Article Issue

017

Related Issue

26299

Issue Date

2021-02-01

Receive Date

2020-09-20

Publish Date

2021-02-01

Page Start

9

Page End

23

Print ISSN

3009-7401

Online ISSN

2356-9417

Link

https://eijssa.journals.ekb.eg/article_182606.html

Detail API

https://eijssa.journals.ekb.eg/service?article_code=182606

Order

1

Type

Original Article

Type Code

1,147

Publication Type

Journal

Publication Title

International Journal of Sports Science and Arts

Publication Link

https://eijssa.journals.ekb.eg/

MainTitle

"Marketing Intelligence and its Role in Promoting Pricing Policies for Football Academies Services in the Arab Republic of Egypt"

Details

Type

Article

Created At

22 Jan 2023