The research aims at exploring the factors that affect television consumption of football matches for university students.
Research questions
1- What are the most influence factors that affect television consumption of football matches for students of Mansoura University?
2- Are there significant differences among these factors that affect television consumption of football matches in terms of sex, residence, or faculty?
Research Procedures:
Research Method:
The researcher has used the descriptive method and survey study with its steps and procedures due to the suitability of this method to the nature of research.
Research Society:
The present society constitutes a group of university students from different theoretical and practical faculties of Mansoura University.
Research Sample:The researcher has randomly selected a sample that included 704 students (males and females) from nine faculties in Mansoura University, four faculties are theoretical (Faculty of Education, Faculty of Law, Faculty of Commerce, and Faculty of Arts), in addition to five practical faculties ( Faculty of Medicine, Faculty of Pharmacy, Faculty of Engineering, Faculty of Agriculture, Faculty of Science). The pilot study includes 49 students (males and females), whereas the sample of basic study includes 655 students (males and females) as illustrated