138300

Mechanisms of supporting logistic marketing as a guarantee to achieve Marketing quality at Egyptian Olympic committee

Article

Last updated: 04 Jan 2025

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Abstract

The present study aims at developing mechanisms for supporting logistic marketing to ensure achieving marketing quality for activities and services of Egyptian Olympic committee . the study community is represented in beneficiaries from Olympic committee, general society, employees, technical, management bodies for the national leagues of (112) with a percentage of (63.57%) . The researcher used (2) questionnaires , the first aims at recognizing indicators of applying logistic marketing in Egyptian Olympic committee . The most important results are the deficiency in the ability of Egyptian Olympic committee on practicing different marketing logistic activities, lowering the level of marketing quality inside Olympic committee, logistic marketing in predicting marketing quality inside Egyptian Olympic committee.

DOI

10.21608/ajssa.2018.138300

Authors

First Name

Bassma

Last Name

Ibrahim Abdel Bassir

MiddleName

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Affiliation

Assistant prof .sport management– faculty of physical education– Minia unive

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Orcid

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Volume

2018

Article Issue

6

Related Issue

20455

Issue Date

2018-12-01

Receive Date

2018-12-11

Publish Date

2018-12-01

Page Start

1

Page End

28

Print ISSN

2314-7091

Online ISSN

2314-7105

Link

https://ajssa.journals.ekb.eg/article_138300.html

Detail API

https://ajssa.journals.ekb.eg/service?article_code=138300

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Type

Original Article

Type Code

1,145

Publication Type

Journal

Publication Title

Assiut Journal of Sport Science and Arts

Publication Link

https://ajssa.journals.ekb.eg/

MainTitle

Mechanisms of supporting logistic marketing as a guarantee to achieve Marketing quality at Egyptian Olympic committee

Details

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Article

Created At

22 Jan 2023