Beta
138299

A proposed plan for the marketing and promotion of weightlifting champions

Article

Last updated: 25 Dec 2024

Subjects

-

Tags

-

Abstract

Weightlifting competitions can be marketed through different means such as advertising and referendum on in-kind prizes, promotion of activities, and television broadcasting. Yet, there are many problems that hinder the marke ting of weightlifting championships; among which the most salient are: administrative policy, technical aspects, capabilities and facilities, and human capabilities. To that end, this paper proposes a new methodology to determine the best ways of marketing and promotion for weightlifting championship. The proposed method is derived from the conduction of a survey using a questionnaire consists of 59 phrases. The questionnaire was applied to a sample of 65 individuals in the Egyptian Weightlifting Federation. The results of this research show that the use of modern scientific methods helps the marketing process in the Egyptian Weightlifting Federation. Therefore, the researcher recommends the implementation of the proposed method to market weightlifting championships.

DOI

10.21608/ajssa.2018.138299

Keywords

weightlifting, championships, marketing, Sports

Authors

First Name

Mostafa

Last Name

Antar Zidan Farag

MiddleName

-

Affiliation

Lecturer, Department of Sports Management and Recreation, Faculty of Physical Education, Assiut University, Egypt.

Email

-

City

-

Orcid

-

Volume

2018

Article Issue

5

Related Issue

20454

Issue Date

2018-12-01

Receive Date

2018-12-11

Publish Date

2018-12-20

Page Start

198

Page End

217

Print ISSN

2314-7091

Online ISSN

2314-7105

Link

https://ajssa.journals.ekb.eg/article_138299.html

Detail API

https://ajssa.journals.ekb.eg/service?article_code=138299

Order

8

Type

Original Article

Type Code

1,145

Publication Type

Journal

Publication Title

Assiut Journal of Sport Science and Arts

Publication Link

https://ajssa.journals.ekb.eg/

MainTitle

A proposed plan for the marketing and promotion of weightlifting champions

Details

Type

Article

Created At

22 Jan 2023