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70899

Ambush Marketing in Egypt’s Sports Sponsorship: Preliminary Investigations

Article

Last updated: 04 Jan 2025

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Abstract

The term “ambush marketing" was first used by the media after the 1984 Los Angeles Olympics when Kodak sponsored ABC's coverage and successfully “ambushed" Fuji, the official sponsor of these Games(16).

DOI

10.21608/ajssa.2014.70899

Authors

First Name

Ahmed

Last Name

Fathi Hussien Alafandi

MiddleName

-

Affiliation

Lecturer, Department of Sports Management, Benha University

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Volume

2014

Article Issue

1

Related Issue

10795

Issue Date

2014-12-01

Receive Date

2020-02-12

Publish Date

2014-12-01

Page Start

235

Page End

251

Print ISSN

2314-7091

Online ISSN

2314-7105

Article File

AJSSA_Volume 2014_Issue 1_Pages 235-251.pdf

PDF . 361.7kB

Link

https://ajssa.journals.ekb.eg/article_70899.html

Detail API

https://ajssa.journals.ekb.eg/service?article_code=70899

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13

Type

Original Article

Type Code

1,145

Publication Type

Journal

Publication Title

Assiut Journal of Sport Science and Arts

Publication Link

https://ajssa.journals.ekb.eg/

MainTitle

Ambush Marketing in Egypt’s Sports Sponsorship: Preliminary Investigations

Details

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Article

Created At

22 Jan 2023