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70896

Measuring Sponsorship Return on Investment (ROI) for Sponsors in the field of sport in Egypt

Article

Last updated: 04 Jan 2025

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Abstract

To succeed in this brave new world of global e-business, sport marketers must understand what threats the Internet poses to sport e-sponsoring and what opportunities may open up with this new medium. Hence, before integrating the Internet into a sport sponsorship package for a global market, marketers need to be able to judge whether the personality of the sponsor's brand aligns well with the Internet and if the Internet fits with the target audience (17). 

DOI

10.21608/ajssa.2014.70896

Authors

First Name

Ahmed

Last Name

Fathy Husain Alafandi

MiddleName

-

Affiliation

Lecturer, Department of Sports Management, Benha University

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City

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Volume

2014

Article Issue

1

Related Issue

10795

Issue Date

2014-12-01

Receive Date

2020-02-12

Publish Date

2014-12-01

Page Start

217

Page End

234

Print ISSN

2314-7091

Online ISSN

2314-7105

Article File

AJSSA_Volume 2014_Issue 1_Pages 217-234.pdf

PDF . 289.4kB

Link

https://ajssa.journals.ekb.eg/article_70896.html

Detail API

https://ajssa.journals.ekb.eg/service?article_code=70896

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12

Type

Original Article

Type Code

1,145

Publication Type

Journal

Publication Title

Assiut Journal of Sport Science and Arts

Publication Link

https://ajssa.journals.ekb.eg/

MainTitle

Measuring Sponsorship Return on Investment (ROI) for Sponsors in the field of sport in Egypt

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Article

Created At

22 Jan 2023